Cadillac Russia +46%YoY growth in 2020

Despite Covid-19 and all its challenges, 2020 was a very successful year for Cadillac in the Russian market: we managed to keep a positive dynamic throughout almost the full year, which led to a significant improvement in our sales figures. Compared to 2019, the growth was +46% and the total growth in the Russian and CIS markets was +36%.

This success is the result of a great teamwork from the Cadillac Russia team and our local Dealer Network. Our partners were the main drivers of this success!

As we always listen to the needs of our customers, we tried offering products that will be in demand on the market, and in which we ourselves and our dealers sincerely believe. In difficult working conditions, our partners have demonstrated a high level of customer care and premium service standards. All this led us to a good starting point in early 2021 and we are optimistic about the future: following the crossovers, our flagship models - Cadillac Escalade and Chevrolet Tahoe will be updated, and we are also preparing some surprises, both in the field of premieres of new models and in terms of customer service development. Our customers are always at the center of our attention and we promise that we will do our best to meet their expectations in the new year.

The past year was the debut for the Cadillac new crossover family in Russia. At the beginning of the year, the mid-size XT5 and the full-size seven-seater XT6 were presented, and in December was the premiere of the "younger brother" - the compact crossover XT4. The new 2.0l Turbo Engines of these vehicles, have significantly reduced the cost of ownership in terms of tax burden. In addition, all Cadillac crossovers are rich in equipment already in the starting trim levels, including a wide range of safety systems and driver assistance.

Also in 2020, the Cadillac online booking and sales service was launched, which reflects in real time, all the cars available for order from official dealers: and not only the ones available on stock, but also the ones planned for delivery. The service allows you to make online all the necessary calculations, including credit and trade-in, as well as select the desired model and configuration. Over the entire period of the service's operation, more than 1 million people have visited it. You can check it out here: https://cars.cadillac.ru/