Cadence Franchising Manages Surging Interest in Franchise Ownership with COBS Bread

Operating in Canada since 2003, COBS Bread has become one of our country's favourite bakeries. Pioneering the counter-service bakery franchise sector, COBS' handcrafted bread is made with carefully sourced, quality ingredients, creating repeat customers out of everyone that tries it.

With a menu of widely enjoyed baked goods, a commitment to donate leftovers to local charities, and a team of passionate leaders steering the brand identity, it's no surprise that COBS has reached a tipping point in interest from new customers and potential franchisees alike.

Originally founded in Australia in 1980 as Bakers Delight , the multinational franchise chain currently has over 700 units globally, with 180 under the COBS brand name (175 in Canada and 5 in the US). Since mid-2017, COBS' franchise lead management process has been overseen by the leaders of Cadence Franchising, Corey Nicholson, CFE , Cindy Hill, CFE , and Mackenzie Allsop , during which time COBS has signed over 100?franchise agreements and doubled its system size.

COBS consistently receives hundreds of inquiries every month from aspiring business owners expressing interest in franchise partnership with COBS, sometimes crossing the quadruple digit leads-per-month threshold. Cadence makes first contact with every prospective bakery owner,?delivering a friendly greeting and kick-starting an exceptional recruitment experience.

The recruitment team at Cadence enthusiastically welcomes all new leads in under 1 business day, answers their questions, and guides them on the next steps to opening a COBS bakery of their own. Those that aren't ready are entered into a perpetual nurturing campaign that educates them on franchising, inspires them to consider entrepreneurship, and motivates them to explore the benefits of partnering with COBS. Ultimately, Cadence helps COBS maximize their franchise advertising investments by advancing the best possible candidates and filtering out those that are unqualified.

Cindy Hill, Founding Partner & COO at Cadence, says she loves playing a part in telling COBS' amazing story to their future franchisees. "Its been an incredible journey supporting COBS over the past 7 years while they've worked really hard to fulfill their vision of becoming the favourite bakery in Canadian communities. We're passionate about nurturing their aspiring franchisees the Cadence way while their franchise development team ignites a passion for selling fresh baked bread and treats."

John Gilson , Vice President at COBS, looks for long-term partnerships with suppliers that strive for excellence in the same way that COBS does. "I'm proud of our partnership with Cadence and the growth we've achieved together. We couldn't do it without their support."

For more information, visit cadencefranchising.com. To explore franchise ownership with COBS Bread, visit cobsbread.com.