Cadence #78 - Focus on Value, Not Numbers

Welcome to the latest edition of the Cadence newsletter!

This month, we’re honing in on an important message from Google’s John Mueller: over-relying on SEO tools could steer your focus away from what truly matters.

Let’s break down his advice on why creating value is more important than chasing metrics.

• Third-party SEO metrics aren’t a reflection of Google’s ranking system.
• Focus on creating valuable, unique content rather than chasing numbers.
• Understand the limitations of SEO tools and their data.

Google’s Warning: Don’t Obsess Over SEO Tool Metrics

John Mueller, Google’s Search Advocate, recently shared advice on Reddit’s r/SEO forum, cautioning website owners against putting too much stock in third-party SEO metrics.

While these tools might offer data and numbers to track, Mueller made it clear that they don’t reflect how Google evaluates websites.

Key point: The metrics provided by SEO tools don’t directly correlate with search engine rankings.

The Issue

A website owner saw their Domain Authority (DA) score drop by 50%, noticed a spike in spam backlinks, and found inconsistencies across various SEO tools.

Concerned about how this could impact their site’s performance, they sought advice. Mueller responded with a reminder:

• Avoid quick fixes: Many SEO tool suggestions are superficial solutions. Actions like disavowing links may not change SEO tool metrics because these tools can’t access Google’s internal data.
• Focus on long-term value: Rather than reacting to tool-generated metrics, put your effort into creating content that offers real value and is difficult to replicate.

What Should You Focus On?

Mueller emphasized the importance of content that delivers unique value. This means offering something that others can’t easily provide. It’s a challenge, but the payoff is worth it.

• Create valuable, original content: Don’t focus on just rearranging words—provide something truly different that meets users’ needs.
• Play the long game: Building a strong website takes time and consistent effort. There are no shortcuts.