On this episode of the Prime Venture Partners Podcast we have Gaurav Singh Kushwaha, Founder & CEO BlueStone
? 03:00 When Starting Up: Defensibility & Differentiation
? 11:00 Online is Much More Than a Sales Channel
? 20:00 Identifying The Click That Matters
?30:00 Don’t Let Your Biases Define Your Metrics
? 35:45 CAC/LTV Fallacy: VCs & Entrepreneurs
- “…if life is not becoming harder for the next person entering into the same category, then you are not actually truly building a differentiation. It might become big, but when four more people enter, you'll just become one-fifth of whatever you were…”
- “…what exactly to measure is very, very important. To define that before running the experiment is very important. Otherwise, the biases would get in…”
- “…At 10 lakh, you have a different LTV/CAC and at 1 crore, you have a different LTV/CAC. I don’t think VCs should look at it fundamentally. Entrepreneurs should definitely look at it because it tells them how much they can stretch their business…”
- “…buying behaviour moved to browsing behaviour and then came online, which actually then made those aisles endless and took that behaviour from weekend behaviour to a weeklong behaviour…”
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