C4B'S Monthly Round-Up
In the marketing world, August is a month of transitions. Some brands are already running back-to-school campaigns, others are busy pushing last-minute summer holiday offers and yet others still are capitalising on end-of-season sales. It's a time when marketing strategies are tested and creativity is often pushed to new heights.
Whether you’re a seasoned marketer or just starting out, this edition of C4B's Monthly Round-Up has something to help you try something new with confidence and clarity.
Join us as we uncover the secrets behind The Art of Effective Email Marketing, share expert tips on Planning Your New Website and highlight The Benefits of Using a Marketing Agency vs Hiring an Employee or Freelancer.
Email marketing remains vital for several reasons. It’s an excellent tool for customer retention, providing a direct line to your audience’s inbox. Its ability to deliver highly personalised content makes it uniquely effective.
Its performance is easily trackable, and it offers a high ROI compared to many other channels. Also, in the wake of changes to third-party cookie policies, it provides a reliable way to reach customers without the reliance on cookies.
To help you hit the spot with your email marketing, we’ve created a free ‘Email Marketing Guide, with checklist‘. This covers everything from planning your email marketing strategy to post-campaign activities, ensuring you don’t miss any crucial steps.
The question of "To hire or not to hire" can be one of the most difficult for growing businesses. While building a strong, in-house marketing team has undoubted benefits, the range of skills and expertise required can be so broad that covering everything is both expensive and impractical.
This where you have a choice: in-house employee, marketing agency or freelancer?
While each option has its benefits, partnering with a marketing agency offers distinct advantages over the others.
At C4B, we’ve been creating new websites for over 11 years.
The process is multi-faceted, requiring expertise in creative design, web development, content creation, project management and of course, marketing strategy.
But if you’re about to embark on a new web design project and don’t have the luxury of a whole team of experts at your disposal, we’ve put together a list of pitfalls that you should be aware of and avoid.