C4B's Monthly Round-Up
Welcome to our very first LinkedIn newsletter!
We're thrilled to kickstart this edition packed with insights, trends and invaluable resources. Whether you're a seasoned expert or just starting your journey in marketing, our newsletter aims to keep you informed, inspired and ahead of the curve.
This month we’re looking at why outsourcing your marketing might make sense in this current climate - and how to go about finding your perfect agency.?Once you’ve done that, take a look into the importance of a cohesive brand strategy and how different elements are vital in building on the essence of what a brand is, does and stands for.
For businesses, it’s an ongoing battle to find ways to differentiate, innovate and stay ahead of the competition whilst at the same time managing costs, streamlining operations and navigating economic challenges. See why outsourcing some, or all, of your marketing might make sense in this current economic climate.
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The relationship you have with your agency – whether for services such as social media management, email marketing or graphic design – sets the foundation for successful collaboration and achieving your business goals. In this article, we share the characteristics to look for and how these should align with your marketing goals and, company’s culture.
When something works, leave it alone. Yet as branding professionals, we often see examples where brands have been “tinkered with” and subsequently lost their way. In this article, we explore each of the critical elements of a differentiated brand strategy, including tone of voice, font, colours, consistency, values and positioning. Showing how each of these is vital in building on the essence of what a brand is, does and stands for.