C4B's Monthly Newsletter
Welcome to our January Newsletter!
As we step into 2025, we’re excited to bring you fresh insights and inspiration to kickstart the year.
In this edition, we’re diving into the top digital marketing trends for 2025, highlighting the trends SMEs need to stay ahead. Plus, we’re celebrating the success of our Cheese & Wine Charity Evening, which raised an incredible ￡863 for the Arthur Rank Hospice Charity, a fantastic achievement to round off the year!
Here’s to a fresh start and exciting opportunities, let’s jump in!
Cheese & Wine Charity Evening at The Old School House in Royston, raises an impressive ￡863 for the Arthur Rank Hospice Charity
The event, which took place on the 5th December, was held as part of our commitment to the Arthur Rank Hospice Money Multiplier Challenge, a fundraising initiative designed to support the hospice’s vital work with individuals facing life-limiting illnesses.
The evening featured guided tastings of exceptional cheeses and wines, led by local businesses and specialists, The Honest Fig and Cambridge Wine Royston. Guests enjoyed a variety of pairings while learning about the craftsmanship behind the selections. Representatives from Arthur Rank Hospice, Sophie and Ellie, attended the event to share inspiring stories about the hospice’s work and the impact of fundraising efforts. In addition to the tastings, the evening featured games and a raffle to contribute to the funds raised. We would like to extend a heartfelt thanks to the businesses that generously donated prizes: Kelly’s Kitchen, Hair By Natalie, Revolution Records, and Glazed Creations.
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2025 Trends in Digital Marketing: What You Need to Know
As we approach 2025, digital marketing is shifting faster than ever.
If you’re looking to stay ahead of the curve, buckle up – we’re going to cover the key trends that will shape how businesses and brands connect with their audiences in the coming year.
Must-Know 2025 Marketing Trends For SMEs
As C4B’s Marketing Services Director, for the last few years, I’ve seen how quickly the landscape changes. Each year brings fresh opportunities, but 2025 feels particularly exciting. If you are a small to medium-sized business (SME), adapting to these trends could mean the difference between thriving or falling behind.
I’ve put together the key trends I believe SMEs should watch this year, based on both industry insights and my personal experience working with some of our SME clients at C4B.