C-Level Champion Insights: Vincenzo Rocco, CEO

Logifuture CEO, Vincenzo Rocco , discusses the company's long-term ambitions, how to build a positive culture, the importance of new technology integration, customer-focused product innovation, and targeting new clients in our latest interview series.

What are your long-term ambitions for the company in the rapidly evolving sports betting and tech industry?

Logifuture’s ambition is to create long-term relationships with our clients, based on supplying top-quality products and sharing world-class knowledge. At our core, we provide clients products that allow them to achieve their goals and increase revenue and market share.?

We aim to leverage the latest technological advancements in the industry, offering our clients the optimal 360o iGaming experience. We will continue to strive for best-in-class practice by focusing on innovative propositions, products and services, ensuring Logifuture is at the forefront of artificial intelligence’s rapid evolution.

Ultimately, Logifuture aims to be the No.1 B2B provider in our niche areas of product expertise globally, and the market leader in 360o operator services across our core markets.

What values and principles do you aim to foster within the company's culture to promote employee engagement, collaboration, and creativity?

Innovation and collaboration drives success within our business, all of which cascades from our company principles: Dare, Deliver, Together . We prioritise several key values, such as: open communication, empowerment, test & learn, and a positive work-life balance.

By fostering a positive environment across multiple verticals and departments, our employees feel empowered to take clear ownership of projects, with every team member feeling valued, respected and confident to share their individual ideas and opinions.

How do your iGaming products differ from industry competitors, enabling Logifuture to stay ahead of industry trends?

Logifuture has extensive experience within several different verticals, and a very clear vision for delivering best-in-class services and experiences. Our unique products are never mono-vertical and always offer cross-sell potential.

For example, our Swipe Games function familiarises predominantly sportsbook users with casino games, while Simulate provides the instant thrill of casino games within a sportsbook environment.

We have amassed a comprehensive portfolio, with the goal of providing our clients with successful customer-facing products that increase both cross-selling activity and time spent on site to ultimately improve and boost revenues.

Tell us about Logifuture’s most innovative iGaming products; why do you think they have proven to be so popular within the industry?

Logifuture’s virtual products, Simulate & Zoom Soccer, are both unique within their genre and offer clients the opportunity to cross-sell from sportsbook into gaming.

Zoom Soccer is a 24/7 feed of virtual events integrated within our clients’ sportsbook. Consisting of over 30,000 pre-match and live events per month, Zoom users experience the tangible excitement of real-life football in the virtual world by simulating results and outcomes. The authenticity of this virtual game is also bolstered by the use of real team, league and player names.

Simulate is a unique virtual product that allows gamers to instantly simulate the outcome of real events across the world of football and basketball. Available 24/7 to customers, the Simulate product provides near-immediate results and instant payouts, meaning customers no longer need to wait for the real event to begin to bet on the outcome.

How do you plan to adopt a customer-centric approach to product development and marketing, ensuring that the company's offerings meet the evolving needs and preferences of customers?

Logifuture has always adopted a customer-centric approach to developing and marketing our range of products and services, and we execute these through several different methods and practices.

This includes conducting comprehensive market research, leveraging data analytics to identify trends, adopting agile development methodologies, customer journey mapping, cross-functional collaboration, an emphasis on client satisfaction, and early adaptation to emerging technologies.

Logifuture continues to grow and expand as the company matures, what particular regions and territories are you currently focusing on?

Logifuture products have universal integration and appeal, and this is reflected in our current client base and partnerships. We have built firm foundations with clients across the globe, including MozzartBet in Eastern Europe, SBO in Asia, YaJuego in South America and Bet9ja in Africa, alongside smaller aggregator collaborations.

Logifuture has recently attended several iGaming conferences and industry events, including ICE London in the United Kingdom, GAT Expo in Colombia, SiGMA Americas in Brazil, as well as iGaming NEXT & CasinoBeats, both in Malta. We will also be attending SiGMA Asia in the Philippines, SBC Summit in Portugal, SiGMA Europe in Malta and finally Balkan Gaming in Bulgaria across 2024.

Our iGaming products and services are trusted with established brands from all quarters of the world, with innovation at the heart of everything we do, as we utilise our expertise to achieve success for our clients and for the future of our industry.?