The Byne Group Celebrates Second Annual Share the Love Promotion

Donations to Two Local Non-Profits were Awarded Based on Community Input 

Based on the positive response to last year’s inaugural initiative, The Byne Group, a Hudson Valley based integrated marketing agency, renewed a special campaign called Share the Love in order to celebrate new clients and pay it forward to select non-profits. A series of social media posts encouraged fans and followers to nominate their favorite non-profit and cast their vote for who they thought should feel some extra love this year. After the four-month promotional period, The Byne Group made a donation to two local non-profits based on the new clients that came on board during that same period. CANDLE Rockland and Baking Memories 4 Kids were this year’s recipients thanks to new business from Hudson Valley Federal Credit Union and TOUCH Rockland. 

The non-profits received recognition and their donation during a breakfast event hosted at The Byne Group’s headquarters at the Montebello Mansion. Based on the continued success of this initiative and the constant need for local support, The Byne Group looks forward to expanding the program year after year. CANDLE Rockland and Baking Memories 4 Kids join the good company of United Women of Rockland and Rockland County Pride Center that received donations last year.

“As we celebrate our 20th anniversary, we appreciate how fortunate we are to work among such an engaged community. Everyone at The Byne Group is passionate about this program and it is important to us that we give back and pay it forward. We look forward to continuing this program and watching it grow for many years to come,” said Melissa Lipovsky, Vice President and Creative Director at The Byne Group.

“Working together with great people like you, we are truly making a difference. In 2017, Baking Memories 4 Kids was able to surprise 45 children suffering with life-threatening or terminal illness with life-changing family vacations at Disney and all the Florida amusement parks–more than all the previous years combined! Helping these adorable angels reminds me every day how precious life is and how every moment matters. This wouldn’t be possible without our volunteer “Memory Makers” and generous companies like The Byne Group, who gift our cookies to their friends and clients during the holidays. We simply cannot thank you enough for your support each year, and now for your most generous “Share the Love” donation,” said Frank Squeo, Founder of Baking Memories 4 Kids.

“All of us at CANDLE very much appreciate your generous donation and the spirit in which it is given. The Share the Love program is exactly what is needed in this community and in every community. We, in the non-profit world, cannot do all that needs to be done without the help of a caring, giving business community, of which The Byne Group is an outstanding example,” said Joanne Goodman, Executive Director of CANDLE Rockland.