The BYN: Goats, disinformation, and late books

Hey there,

Happy St. Patrick's Day! Lesley and I have a billions of lovely Irish family and friends (including our mum who, technically speaking, created Comms Creatives) so we'll be celebrating a bit later.

Right, I have some stuff to get your creative comms brain firing on all cylinde

Comms Creatives content of the week

It's possible this is not the first Content Of The Week for?Orkney Library ?(I lose track)...

I love how the people in Orkney Library let us in the wonderful world of a librarian.?

Too often brands have moments and stories that are discussion point for staff that day. But they leave it at that.

Orkney Library show us that it's very charming to share some of those stories with your audience.

Let 'em in

Keep your brain tuned to spot stories that make you smile - they might be content!

Behind the scenes stuff feels more authentic, and less marketing-y.?So people like it more.

You can plan and craft magnificent content designed to smash your brand's comms goals.?

But often, it's these types of posts that perform best for brands.

Comms GOATs: a new feature!

"GOAT ?" you ask??It stands for?greatest?of?all?time.

I don't think a lot of you comms people realise just how great you are.

So...Next week we're starting?a new series on comms people who we think deserve a place in the Comms GOATs Hall Of Fame.

Gemma Warren , our Comms Creatives roving reporter (and a comms GOAT herself), has been interviewing some of the talented and unsung heroes of comms.

If you like being inspired by picking the brains of other comms pros - this will definitely float your goat... I mean boat.

?A few weeks left to join the Social Media Expert Programme

I cannot wait to get started on the next Social Media Expert course.

Need approval to join?

We have?something you can send your boss to make the business case ?for you getting?a year?of creative and strategic inspiration.?

It's the ultimate social media course for comms pros

ONLINE: Wednesday mornings from April 6th 2022

?? Increase your social media engagement

?? Create better content

?? Grow your audience

In two hours a week, the?Social Media Expert Programme ?teaches you the techniques used by the world’s best social media managers.

You've got until April 6th 2022 to book on!

Let me know if you have any questions.

Get your place on the Social Media Expert Programme

SPECIAL OFFER

Free annual membership!

If you book on the?Social Media Expert Programme ?before April 5th 2022, you also get a?bonus one year's membership of the?Comms Creatives Academy !

So that means you can take?any?or?all?of our courses, workshops and resources for 12 months!

Even the lessons we ran last year, which are all there in the library.

Unlimited access baby!

So all year you can join (or watch replays of) lessons, like...

Why comms people are the Schitt

There is more of this silly shenanigans in?this Twitter thread ?if you can't get enough Schitt's Creek comms content.

Comms Cartoons

If you're feeling overwhelmed or just plain knackered. Remember that no job is as important as you and your health.

I shared this on social media last week -?and it has struck quite a chord.

People tell me?they're struggling.

Step back a sec.

Stop worrying about letting others down, & do what it takes to look after yourself.

People will get over &/or forget anything you let slip. You can’t work if you burn yourself out.

Fighting Putin's Propaganda

The team at?Lynne PR ?have done some excellent work that will help us all tackle disinformation.

This thread ?on Twitter is excellent, have a read.Creative social media training for your team

Your own social media?training?

We have inspiring, practical online courses that you can fit in around?your schedule.

We can also put together an amazing private online training and coaching package made just for your team.