BYN: Comms team sizes and Taylor Swift
Helen Reynolds
Unboring comms training that taps into your creativity, grows your confidence and helps you make a powerful impact
I always write?this newsletter to be a bite-sized, easy and inspiring read. I know you're busy. But it's not called the Big Yellow Newsletter for nothing.
I promise you more cool comms stuff was edited out than left in?this email! Keep an eye on our Comms Creatives social media channels if you want more.?
On the menu this week:
(BTW, if you're new here, you can familiarise yourself with the lore of the?Big Yellow Newsletter thing?is about by?browsing some?back issues ,) Also, if you're overwhelmed and want to?unsubscribe from this newsletter, I've saved you a long scroll to get to the end!
Comms Creatives Content of the Week
COTW comes from Barclays UK on LinkedIn .
They challenged a Taylor Swift fan to talk about the theory of ‘Swiftonomics’ in 60 seconds, and the effect her Eras tour has on the economy.
What I love about this is Barclays have taken a potentially dry subject like economics, and made?it interesting and really quick and easy to understand.
Even the cleverest?people don't go to LinkedIn,?a more professional space,?to consume complex, lengthy?content.
A quick 60 second digest makes it much easier for people to join the conversation.
This still feels like on-brand professionally made content but is influenced by more the authentic user-made content from TikTok.
It's less ‘grey suit and tie’ and corporate, more like an informal chat with a knowledgable?friend or colleague. Nice.
Comms tip: Make it an informal, interesting, summary
It's Linkedin , but that doesn't mean it has to be boring.? Find an angle or a new way to describe a topic, lighten up, and challenge yourself to give the maximum amount of information in the shortest space of time.
Comms poll of the week
Answer a 5 second question! The results of this will be interesting...
Last week's BYN poll results shows that most of you would prefer we only list jobs that have the salary range clearly stated in the job description.
Ok then! Give us a couple of weeks to get our processes in order and we'll do just that.
Thanks if you took part.
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Online comms courses?coming up
Event alert! CommsHero
Our pals at Comms Hero have just announced that tickets are open for this year's event in Leeds, UK! It's ALWAYS a brilliant day - I've been going since day 1 ten years ago. I'll be there with loads of the Comms Creatives team, Lesley, Jess and Zander - it would be lovely to say hi in person.
Comms Cartoons
Cool comms and social media jobs
Each week, Caroline and I scout about for great jobs and share a selection of them on Linkedin.? Brands don't pay us for this, it's just a curated list of jobs we think you'll like. Huge thanks to Caroline, it takes much longer than you'd think to compile this every week! Here's?a list of potential fresh beginnings:
Got a lovely job you'd like us to consider for inclusion in the weekly roundup? D rop us a message on Linkedin , or post it into our Facebook group .
?Thanks everyone! Here's all our linkies:
Content writer ?? Content creator ?? Coffee snob ? Nonprofits
5 个月That Swiftie example from Barclays is so clever and topical!