Buzzing News You Can't Miss
In this newsletter you will find:
Microsoft Introduces Category-Based Targeting For Search Ads?????
Maximum Performance for Travel Goals is Google's new AI-powered tool for hotel advertisers, allowing them to create versatile ads and reach more travelers across channels.
?? This innovative category-based targeting solution aims to leverage the power of keywords to optimize campaign performance while addressing the limitations of traditional keyword targeting.
?? Advertisers can simplify campaign management and improve the shopping experience for shoppers by targeting browsing categories and increasing bids with keywords to improve their chances of converting purchase intent to sales.
?? Microsoft PromoteIQ's AI-driven algorithms can deliver more relevant ads by layering keywords as an enhancer in addition to categories.
?? This new approach simplifies campaign management for advertisers, as they only need to test and keep a few high-performing keywords, and increases efficiency for retailers, leading to increased demand.
?? Campaigns that use category-based targeting and increase bids based on keywords have a 320% higher click-through rate (CTR) compared to campaigns that do not have a keyword bid adjustment feature.
Google Ranking Updates Added To Search Status Dashboard????
领英推荐
Google has added a new section to the Google Search Status Dashboard: Ranking. This section will display confirmed Google ranking updates, which Google has already published on the Google Updates page.
?? The Search Status Dashboard now includes crawling, indexing, serving, and ranking - with the new addition of ranking.
?? This update will provide website owners and SEO professionals with more visibility into changes in search engine rankings, allowing them to adjust their strategies accordingly.
TikTok Updated Community Guidelines To Include AI Content???
??TikTok has launched new AI Content Guidelines to improve the quality of its content and protect its users from harmful content.
?? The guidelines use artificial intelligence to identify content that violates community standards or may cause harm, such as hate speech, graphic violence, or dangerous challenges.
?? ♂?The new guidelines also address issues such as misinformation, fake news, and manipulated media.
?? ??TikTok is investing heavily in artificial intelligence and machine learning to improve its content moderation capabilities and make the platform safer for users.
??TikTok's AI Content Guidelines represent a step forward in social media content moderation and could set a new standard for other platforms to follow.
& Adsbot news:?Adsbot Academy Youtube Channel!?watch Google Ads Automation video?by Adsbot's CEO
Enjoy news, share your comments & notes.