The Buzz Around Supplements: How Gen Z and Millennials are Shaping the Consumer Healthcare Scene
Maria Christa
Global Headhunter- Emerging Tech, Digital, and Strategy (EMEA and Americas)
In recent times, there's been a buzz in the consumer healthcare world, especially among the younger crowd – Gen Z and Millennials are leading the charge! From North America's domination in 2022 to the exciting growth prospects in the Asia Pacific, it's clear that the landscape of consumer healthcare is undergoing some exciting changes.
Forget the traditional notion of healthcare – today, it's all about consumer empowerment. Whether it's pain relief, boosting nutrition, or just striving for overall wellness, people are taking matters into their own hands. Say hello to over-the-counter drugs, vitamins, herbal remedies, and health supplements – they're becoming the go-to choice for those looking to stay on top of their game.
But what's driving this surge? Well, it's a mix of technology and accessibility. With gadgets like tech wearables and handy digital health services, staying healthy has never been easier. Plus, the rise of online platforms means getting medical advice and solutions is just a click away.
The pandemic has also played a huge role in shaping consumer healthcare habits. As healthcare costs rise and professionals face unprecedented challenges, people are seeking out more personalized and accessible options. Cue the spike in preventive drugs and supplements – Vitamin C sales went through the roof in 2022!
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And let's not forget about the online revolution. Buying medicines online has become the norm, especially since the pandemic hit. Even in remote areas, education and awareness about healthcare are on the rise, making healthcare solutions more accessible than ever.
With the global population growing and chronic diseases on the rise, the demand for consumer healthcare is only going to increase. So, whether you're a Gen Z trendsetter or a Millennial wellness warrior, one thing's for sure – the future of consumer healthcare is looking bright!
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