Buying Software in 2023 | BTW - Edition 1

The world of selling and buying is changing faster than we know.

Hard to keep up with wisdom nuggets and interesting perspectives?

Look no further than our weekly LinkedIn newsletter! ?

In this edition, we highlight industry leaders' insights on navigating the complex world of B2B buying teams and share strategies for thinking like a buyer.

Read on to stay ahead of the game!

What’s the buzz?

Jayant Ghosh talks about the size of buying team - “The team that joins buying discussions includes decision-makers, influencers, gatekeepers, end-users and champions.” He mentions you should sense your champion and influencer in these discussions and empower them, it is directly dependent on Decision Maker’s inclination towards approving.

Read more here

?? Rory Sadler talks about how “2023 is the year of buyer”, he goes on to explain an 11-point strategy which will help you think like a buyer, rather than a seller, like “Ungating the pricing and content” or “to include mini demos in your discovery calls”.

Read the full post here

Mika Sagindyk puts herself in buyer’s shoes and navigates the tough journey of purchasing a software. Little did she know that this will be an eye opening experience to witness buyer’s journey as a sales person. After this, She’s even considering to “kill the request access button on their website”

Intrigued to know what made this journey so gruesome, read the full post here

Podcasts to tune into:

The Predictable Revenue Podcast - Hosted by Aaron Ross and Collin Stewart , this podcast is focused on helping B2B sales teams scale their businesses.

Recently they brought on Gavin Page , who took a hit on the age-old question of “Personalisation vs Scale”, he said: “Increased creativity should not result in decreased activity levels”.

See the clip here

The Hyper Sales Podcast, hosted by James Hanzimanolis , this podcast focuses on bringing industry sales experts to breakdown nuances around sales development in simple English.

Recently James invited Will Aitken to join on an episode & they talked about how a "No CTA" CTA works magic.

See the clip here

That's all for the first edition folks, we hope you enjoy reading it.

Any feedbacks and comments are most welcome ??

Stay tuned for the Second Edition of Buy The Way - Your weekly dose of SaaS Sales & Marketing Stories ??

Featured demo of the week: Notch

Notch?is a customer-facing relationship suite for modern revenue teams to transform the buying experience into a collaborative workflow.

And to step up their product demo experience, they trust Storylane ??

Experience their demo here, and drop a ?? to Viktor Kessler .