THE BUYING JOURNEY OF A CLIENT IN LINKEDIN CRCB METHOD

By sharing content, you can show your expertise to the audience. Your audience will come to know what you are working on.

Let me share an experience.

I posted an article on LinkedIn. Reading that, a person messaged me. She mentioned that she wants to know more about this in detail and needs coaching from me. After this, she became my coaching client.

So the main thing is that someone relates it to oneself by reading a post. Similarly, if an audience can relate to your post, maybe he will knock you for your help.

Probably, he will book a call with you for detailed knowledge about your service as my example above.

Another client of mine used to read my content regularly. And at a stage, she made up her mind that she needed my service.

Though she had never made engagement with my content, she was finally convinced after reading consistent content. She knocked me, and later she became my client.

From these, the buying journey of a potential client is visible.

Try to think about how a potential client makes buying decisions and relate to yourself how you make purchasing decisions.

There are four steps in the buying journey of a client. These are..

1st step

When someone gets connected to your network, he already has a positive impression of you. Later on, when he finds your content continually in his newsfeed, he will get a better view of you every time. Meanwhile, if he can relate to your content, he will probably engage with it. Even though he might not comments, he will still read them and silently engage with your content

2nd step

Let’s think about the above example once again. She told me that she had read my three articles and decided to take my coaching services for better results. Similarly, I get copious messages every day from those who need LinkedIn-based support from me.

3rd step

When a potential client reads your content and relates to him regularly, after a certain time, he becomes convinced himself. Eventually, he knocks you for your assistance.

4th Step

At this step, your potential client steps out ahead of a conversation to a one-one audio/video call booking. After finishing the discussion on the services in detail, the deal is finally done.

This is the complete buying decision-making journey of a potential client.

Let me hear about your buying journey experience in the comments. Follow Linkedin Growth Insight and Prosenjit Biswas for daily insights.

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