Buying Intent Data from Pre-Movers - October 2024

Analyzing pre-movers provides buying intent data which helps sales and marketing teams to identify potential customers with similar pain points. What can we learn from October’s numbers?

Lower Interest Rates Driving an Increase in New Listings Across Canada

In October, Cleanlist identified 69,262 pre-movers in Canada. We noticed a small 2.5% increase in pre-movers month-over-month from September 2024 to October 2024, but a significant 25.9% increase in pre-movers year-over-year from October 2023 to October 2024.

This intent data month-over-month suggests a stable upward trend. At the same time, the significant increase year-over-year could highlight larger shifts in the market that could reflect economic conditions, increasing housing demand or demographic trends.

Notable Intent Data from October 2024

• The provinces that saw the biggest increase in pre-movers from September 2023 to October 2023 were Alberta (32.9%), Quebec (31.8%) and New Brunswick (31.2%).
• No provinces saw a decrease in pre-movers from September 2023 to October 2024.
• The provinces that saw the biggest increase in pre-movers from September 2024 to October 2024 were Northwest Territories and Nunavut (58.3%), Quebec (18.8%) and Ontario (6.8%).
• The only provinces to see a decrease in pre-movers from September 2024 to October 2024 were Yukon Territory (-29.6%), British Columbia (-9.6%), Manitoba (-6.6%) and Saskatchewan (-0.7%).?

Why ‘For Sale’ Listings Increased Significantly YoY

If we compare the interest rates from October 2023 to October 2024, we see a 1.25% drop year over year. This decline likely encouraged more potential sellers to enter the market. We’ve seen patterns in the past where lower rates can increase buyer demand, making potential sellers favour listing their house over staying put. As lower rates bring more buyers into the market, sellers seem to be more motivated to list their properties to bring in a more favourable pool of buyers and a variety of offers.

Why Canadian Home Listing Intent Data Matters to You

Cleanlist tracks Canadian buying intent data on properties listed for sale or rent daily. This list is called “pre-movers,” representing households with purchase intent that will be ready to buy in the coming months based on these intent signals.

Marketing and sales teams of consumer-oriented products and services can appreciate the benefit of such data collection. Families planning a move are beginning a large spending cycle that includes everything related to physically moving, financial services, and home improvements like roofing, landscaping, furniture, internet and telecom services, and other related categories.

Buying Intent Data Helps Reach Existing Customers Too

Beyond identifying new customers, real estate listing intent data helps define the ideal customer profile which may be recognized within a current database. Through account based marketing, businesses can concentrate resources on existing target accounts and personalize their marketing messaging.

Leveraging intent data to create marketing campaigns that engage with these consumers at the beginning of their buying journey is a smart marketing strategy.??

About The Data

The data presented in this report was summarized by Cleanlist from ResponseCanadaTM Consumer, Canada’s largest and most up-to-date privacy-friendly consumer database. To learn more about the database or for licensing information, contact [email protected].??

Cleanlist is Canada’s largest customer data company. We clean, enrich, and validate business and consumer data. We’re also experts in data-driven document composition and Canada’s largest data provider for digital and offline marketing. To learn more, visit us at Cleanlist.ca.?