Buyers In The Rough
David R Frick
Storyteller | Experience Crafter | Brand Definer | Revenue Generator | Strategy Builder
Ideal clients are NOT always perfect.
It is easy to describe ideal clients/customers as being … well… perfect.
As in:
While some of these attributes ARE available, they alone are not likely to sustain your growth goals, or they will challenge you too much with their demands.
Like a rough diamond, there is tremendous value in the actual process of shaping it into a finished product. The same applies to your ideal buyers.?
Open your parameters a bit to engage with buyers earlier in their journey.
Great marketing plans communicate value by:
These are essential elements in the process to purchase.
As you might guess, this often takes time to build momentum. Even worse is that you won’t be able to track or identify all the interactions. But once it is built, it will continue to grow and become both more effective AND more efficient at providing more opportunities to grow over the long term.?
It will ALSO help identify those buyers further along their journey, allowing them to connect with you when they are ready to buy.?
Let me know how I can help you identify your ideal buyers.
As Your Personal Concierge of Ideas and Possibilities, I bring 40 years experience as a retired Architect & marketing consultant who’s worked in a variety of industries by helping clients save money with their business!
11 个月I’m glad to see that you’ve discovered that customers bring VALUE to the equation between the business and the consumer and not just purchasing power values. Customers can bring along WOW! Factors to a business if you allow them to “call the shots!” “Success doesn’t happen by accident. It starts with an unwavering commitment to build a dedicated team who serves their boss…the customer.” ~ Mac Anderson Mac and Tom Feltenstein are the authors of that book ?? I posted about in another one of your Humanity in Business posts. Mac was the founder of Successories, a company that has morphed into Simple Truths. Tom is the CEO of the Power Marketing Academy. I like to refer to them as my mentors in spreading marketing and inspirational messages to whomever I meet or deal with in business and/or networking.