Will Buyers Pay for Potential When They Buy a Business?

Will Buyers Pay for Potential When They Buy a Business?

I hear it a lot from business owners.? My business has huge potential, and a buyer will see that and pay more because of that potential.?

Will a buyer pay more for a business because of potential?

When it comes to buying a business, potential plays a crucial role in shaping the perceived value. Buyers will often seek opportunities that not only offer current profitability but also promise future growth and development.

The question is whether buyers are willing to pay a premium for the untapped potential of a business. ??

In this video, we explore the dynamics of purchasing a business based on its potential and the factors that influence buyers in making such decisions.

To watch the video click here: https://youtu.be/WbQfQFxmOoA or click the picture below.

I'll see you over there.



Ted Leverette The Business Buyer Advocate

For decades: Helping people find and buy the right businesses the right ways. Avoid dumb deal. Make good deal. Everybody happy. OH YEAH! (I'm not a broker.)

1 个月

Good advice. Here's what I tell people wanting to buy businesses: don't buy it unless you see worthwhile potential, but don't overpay for the potential that you have to realize. And don't nickel and dime sellers trying to get what you think is the best deal unless you want to sit on the sidelines watching smarter buyers pick up worthwhile opportunities. And for those of you who are criticizing brokers for your failure to buy businesses, keep in mind that it is their job to facilitate done deals. Look in the mirror to be sure you're not the reason for brokers ignoring you. (I'm not a broker. Never have been.)

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