Buyers Journey Insight

No matter if you’re buying a coffee, new shoes, a car or the latest education software you didn’t buy those things on a whim. You probably did research online, or talked to a friend, or maybe even were #influenced via social media. Specifically looking at education, a buyer’s journey can look very different based on the various roles found in a #K12 institution and where someone is in the buying process. Despite many differences, here at PowerSchool, we have found there are some consistencies that can prove powerful when thinking about marketing to educational professions.

• Digital search?
• K12 publications?
• Social media?
• Talking to local schools?

Before we go any further, let’s take a step back and first understand why a school or district would need new technology solutions. The top reason schools and districts purchase new #edtech solutions is interoperability. In other words, moving towards having a single solution provider for all their software needs. Not only do education professionals want all their software, all in one place, but they also want software that supports educators and students. Important factors include:??

• Improving student engagement??
• Helping educators understand and support students?
• Providing educators with the data they need to unlock student potential?
• Giving educators more time to teach (and less time spent using clunky or disparate systems)?

At PowerSchool, we have adapted our strategy to meet these needs. We are also ensuring every touch point with our buyers is on their terms and provides them with the exact information they need to make informed decisions. We strive to communicate our product innovation in their language to show how our solutions improve student engagement or give more time back to teachers. We understand these elements are of critical importance to our buyers and we believe we have the products to address these concerns.??