Buyer Utility Framework

When is this framework used?

This framework is used when companies want to innovate to create new opportunities and provide better solutions for the end customer.

Who is this framework for?

This framework is for managers to identify the full range of utilities and compare them with the buying experience to enhance customers' buying decisions.

Why do you need this framework?

To help you think better and know where to add value to your customer's buying journey.

How do you use this framework?

The Buyer Utility Framework helps to get managers thinking from a demand-side perspective. It outlines all the levers companies can pull to deliver exceptional value to buyers and the various experiences buyers can have with a product or service.

You can use the buyer utility map to find opportunities the entire industry is taking for granted. It shows you where the players are heavily investing in, what the customer pain points are, and gaps that you can take advantage of.

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