Buyer beware. Read between the lines.

Next week, I'm bringing together a small group of coaches-healers-experts for High-end Messaging 30-day Immersive - where we'll create messaging for your high-end offer that's so dialed in it does the selling for you...

***If you'd like one of the spots, comment "yes" and I'll send the details.***

Why am I so passionate about you dialing in your message?

The biggest challenge I hear from high-level leaders is that they struggle to 'articulate the invisible' - put into words the real value of their offers - so prospects don't see the value of investing $3K-$5K-$10K-$25K and beyond...

It's not that their work isn't worth it. It's worth much more than that!

But, somehow they're missing the mark on communicating how they can help in a way that sets them apart and shows that they are the real deal.

Face it, offers are a dime a dozen in this over-saturated marketplace.

In fact, just yesterday I saw two offers with very similar outcomes: one for $297 and another for $1497.

That's a vast price difference for offers with similar claims of crafting an irresistible offer, but, with 17+ years experience as an entrepreneur, I know how to read between the lines of market speak...

The $297 course teaches sales page and the basics of an offer, even though it's not marketed as such.

It's obviously for new entrepreneurs.

As a transformational leader, if I joined this program I'd be with people way beneath my current level of awareness.

Even at that low investment, I'd be throwing money away...and 30 days support in a FB group is NOT customized support.

Anyone who charges $297 for a high-level skill seems like a newbie who is trying to attract everybody and anybody.

The $1497 offer is from a 'guru' who is well known for high-end sales.

She might be a genius at sales, and while I might take a chance on her at that price point, when I read between the lines,

I sense that it's about enrolling clients on sales calls, even though she claims that it's about communication.

Plus, she's been around long enough to gain guru status, which means she's appealing to the masses with a $1497 offer

... still too low a price point for a high-level skill, which tells me that I'd be thrown in with a group with little customized support, and the only way to get real help is to uplevel to her $10K-$20K offer.

So in essence the $1497 would be wasted on more information, not transformation.

The bottom line here is that while OUTCOME is the most important part of any offer, you have to discern what you're really getting.

This is why, when you want to attract high-end clients who are savvy and sophisticated, you have to speak to them with specificity, using their language, not marketing language.

In High-End Messaging our 'come from' values are authenticity and communicating with integrity, not trying to sound like everyone else.

I'm sure those other leaders aren't trying to dupe anyone; they're trying to meet their sales quotas, like anyone else. But it's your responsibility to know what you're buying into.

If you want to be seen and heard, in a small group where your individual needs get served...

COMMENT BELOW and let me know if you want to be considered for High-end Messaging.