Buy with Prime Integration, Amazon's New Discount Section, Instacart Opportunities, Breaking Down Cannes-Lions, and More
Kickstart July with these insights???
Keeping you up-to-date with the latest and freshest insights in retail media. (If you're new here, hi friend ??)
In this week’s edition:
?? Lower costs, but at what price? ?? Amazon is launching a new section within its app and website for low-priced items shipped directly from China to U.S. shoppers, competing with platforms like Temu, Shein, and AliExpress. This new marketplace model will feature unbranded fashion, home goods, and daily necessities priced under $20, shipped via air freight to arrive in 9-11 days tariff-free. Amazon's move aims to compete by providing lower-priced goods while maintaining seller control over pricing and selection, but will it be effective? Get all the details here.
1?? Buy with Prime could be the best of both worlds?? Last week, Amazon began prominently displaying Buy with Prime products on their homepage in addition to directly linking out to the brand's direct to customer site. Gabi Viljoen, MBA made this find, and Destaney Wishon explains why this is such a big game-changer for brands. Read about all the perks of this new integration here!
2?? Prime Day is just two weeks away!?? The dates for Prime Day have finally been released! July 16th and 17th will undoubtedly be busy, so the time to prepare is now. Adam Mellott shares what to expect and be on the lookout for during the next couple weeks, as well as some of his previously successful strategies. Read more here.
3?? So many Instacart opportunities!???Taking a step further than the basics, Gabriel Cáceros dives into each ad type and format available within Instacart. He explains how to use each ad type to target the right audiences and elevate your marketing strategy. Learning Instacart has never been easier, especially when a 10 page PDF packed with examples is included! Read it all here.
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4?? Why come to Cannes-Lions??? Get the scoop on what makes this event so unique and valuable with Destaney and Amazon tech evangelist Jeffrey Cohen . They talk about how Amazon integrates influencers to captivate and convert audiences, and uses Cannes Lions International Festival of Creativity to create conversation around innovative ad strategies that keep them ahead of the curve. Learn more in this special extra podcast episode!
??Free Amazon Insights??? Yup, you read that right. Jeffrey Cohen announces that AMC's first-party feature is now free until the end of 2024! He recommends that brands using AMC optimize this feature for their Prime Day plans, so you'll want to jump on this. Unsure of what Amazon Insights are or if they're right for you? Jeff answers all your questions here!
NEW PODCAST EPISODE
Back from House of Amazon at Cannes Lions, Destaney sits down with Jeffrey Cohen to discuss why Cannes-Lions is the must-attend event for top advertising minds. This is a can't miss episode!