Buy with Prime Goes Mainstream: Shopify App Opens Doors for E-commerce Merchants
In a groundbreaking development for e-commerce enthusiasts, the coveted Buy with Prime app for Shopify has officially become accessible to all merchants. What was once an exclusive, invite-only integration has now opened its doors to any merchant utilizing or considering the use of Amazon's fulfillment network.
What is Buy with Prime?
Imagine allowing shoppers with a Prime membership to purchase products directly from your website and enjoy the convenience of Amazon's checkout and fast shipping. That's Buy with Prime in a nutshell. It's a complete e-commerce experience within a single checkout button, completely separate from existing payment solutions like PayPal or Shop Pay.
A Revolution in Shopping Experience
Buy with Prime transforms the online shopping experience by allowing Prime members to shop on various e-commerce platforms, not limited to Amazon, and seamlessly check out using their Amazon accounts. The distinguishing feature is Amazon's comprehensive fulfillment service, turning Buy with Prime into more than just a payment option like PayPal or Apple Pay. It encapsulates an entire e-commerce journey within a single checkout button.
The service, launched in April 2022, took a giant leap forward in August 2023 when Amazon and Shopify announced their partnership. This collaboration enabled Shopify merchants to integrate the Buy with Prime fulfillment and checkout service into their online stores. Now, with the release of the Shopify app, this innovative solution is accessible to a broader spectrum of merchants.
The Evolution from Hack to Integration
When Amazon initially introduced Buy with Prime, it lacked integration with major e-commerce platforms, including Shopify. Merchants attempting to incorporate Buy with Prime faced challenges, with Shopify cautioning against violations of its Terms of Service. The initial workaround involved manual template code modifications, a process demanding technical skills or collaboration with agencies.
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The Shopify app marks a significant milestone by eliminating the hurdles associated with manual coding. This integration not only streamlines the process but also introduces additional features, including catalog, promotions, and order syncing. Previously, orders placed through Buy with Prime didn't seamlessly sync with Shopify, necessitating external plugins. While the app offers notable advantages, some features present in the original integration, such as Amazon product reviews on the product page and a multi-product shopping cart, are currently absent.
What does the app offer?
Who benefits most?
Brands already selling on both Amazon and Shopify are the prime candidates for Buy with Prime. The app's ease of use makes trying out this new option a breeze. Additionally, brands not currently on Amazon but considering it may find the Shopify app an enticing entry point.
Mass Adoption Unleashed
The availability of the Buy with Prime app for all Shopify merchants signals a shift towards mass adoption. The increasing overlap of sellers operating on both Amazon and Shopify positions Shopify as a pivotal hub for Buy with Prime installations. The streamlined integration process makes it an attractive proposition for brands seeking an effortless way to experiment with the service without the technical complexities of manual coding.
For brands straddling both Amazon and Shopify, the decision to adopt Buy with Prime becomes more straightforward, offering a simplified pathway for those with an existing Amazon presence. As the e-commerce landscape continues to evolve, this integration underscores the growing importance of seamless and innovative solutions, empowering merchants to deliver unparalleled shopping experiences to their customers.