Butter is butter (or is it)

A pound of butter is a pound of butter, right?

Question? When you buy groceries online, do you still buy them from the company whose physical store you shop at too?

As human are we creatures of habit where we are stuck in our ways of traditional physical shopping and just moved it online, or have we actually thought of a new way of shopping to reflect the online world?

Traditionally a store could rightly justify the price of products as they created a physical environment that added a perceived value. Nice layout, fancy shelving, people to pack you bag, I am sure you get the idea. ?A pound of butter in one store was more expensive than another based on the stores environment or experience we had in person.

But how does this translate to online? Now we sit in the comfort of our home to select and click our groceries, but no doubts from a mindset of an experience we have had at a physical store previously.

If we strip this back, remove the physical location, the physical experience then that leaves us with the products. A pound of butter, a loaf of bread, a bottle of milk. ?Often the same brands simply different stores and different prices.

With same products, and in general the same online experience, what differentiates one from the other, simply the price?

I challenge our status quo, our old ways of thinking and our earlier in person experiences when shopping online. While we all have a local and our favourites, in a time of a cost-of-living crisis, now is the time to challenge ourselves and take the product at face value. ?

There is little to no value add in our online supermarket experience to justify the various pricing in today’s world.

• A pound of anchor butter is a pound of anchor butter.
• A loaf of tip top bread is a loaf of tip top bread.
• A bottle of meadow fresh milk is a bottle of meadow fresh milk.

All ordered online and delivered to your door. ?Convenience over experience but remember a pound of butter is a pound of butter.

And if you have an online business, how is your digital experience and your value add?

Time to go and do some baking............. with my pound of butter.