Busting Out of a Content Creation Rut

Do you feel like you're stuck in a content creation rut? You're not alone. In today's noisy, fast-paced world, it can be difficult to stand out and get your message heard. But there is a way to make your content work harder for you... by repurposing it! In this article, Britney Gardner dives into the world of content repurposing. She busts some common myths about repurposing content (hint: you're not being lazy or boring!), shares some tips on what has worked (and what hasn't) in the past, and outlines the ultimate goal of repurposing content. If you're looking for ways to save time and get more mileage out of your content, this article is a must-read.

Here are the steps you need to follow to get the most out of your content:

1. Stop recreating good stuff

2. Start taking one 10th of your content creation time and use it to measure

3. Look for thought-provoking things

1. Stop recreating good stuff

1. Stop recreating good stuff and lean on the older content that performed well! Use my multiply method to focus on repurposing content that drives action. This will help you save time and achieve your goals more efficiently. Create a content database so you have easy access to all associated assets of your good, lead-generating content.

2. Start taking one 10th of your content creation time and use it to measure

To measure your content creation efforts, start by taking one 10th of your content creation time and using it to track your progress. This can be done by hiring someone to set up an automatic measuring system for you, or by simply taking the time to cross-reference your content in your own back-end system. This will help you to identify which pieces of content are most effective in moving your audience through the customer journey, from awareness to conversion. By focusing on these pieces of content, you can multiply your efforts and save time in the long run.

3. Look for thought-provoking things

The third step in repurposing content is to look for thought-provoking stories and analogies that you can use to introduce new topics. This could be a story that you tell, an analogy that you make, or a concept that you introduce–and it's best if they're everyday life moments that help you audience connect with you as a person. By noting these events in your life as they occur and banking them in an idea file, you can save yourself a lot of time and effort in the future. Then, when it's time to repurpose a content piece, you swap out the story and it freshens it for a repost.

Content repurposing is a powerful technique that can save you time and help you get better results. If you're tired of working hard with no results, this episode is for you. You'll learn about content repurposing, a powerful technique that can save you time and help you get the results you want.

For more on this topic and perspective, check out this episode on my podcast The Know, Like & Trust Show.