Busting Marketing Myths: A Fresh Look at Brand Loyalty ????
Anastasia Plane
Web3 and Gaming Marketing Professional | Driving Creative Strategies
Ever felt like some marketing "truths" just don't hold up? Let's take a dive into the world of brand loyalty and shake up some of those dusty old myths. ????
MYTH #1
"Grabbing New Customers is the Ultimate Goal"
Reality Check: Sure, welcoming new faces is great, but if you're not keeping them around, it's like pouring water into a sieve. The truth is, holding onto a customer can be way cheaper and more fruitful than chasing after new ones. Imagine creating an army of fans who don't just buy but also rave about you to others. Now that's the dream, right?
MYTH #2
"Stamp Cards Equal Loyalty"
Reality Check: Remember those "buy 10, get 1 free" cards? Well, they're kind of like those old family board games: fun at first but quickly forgotten. True loyalty goes beyond transactions; it's about creating a bond that lasts. It's time to think bigger and deeper about how we connect.
MYTH #3
"Being Everywhere on Social Means You've Built a Community"
Reality Check: Just because you're all over Instagram, Twitter, and TikTok doesn't mean you've built a loyal following. Real community building requires more than just showing up; it's about meaningful interactions that make your followers feel part of something special.
MYTH #4
"Influencers > Loyal Customers"
Reality Check: Big followings don't always mean big trust. Turns out, folks are more likely to listen to their buddy's recommendation over a paid shout-out. So why not focus on turning your happy customers into your very own cheer squad?
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MYTH #5
"We Know Our Customers Inside Out"
Reality Check: In a world where Jack is @CoolDude42 on Twitter and Jacqueline on Facebook, do you really know him? Fragmented data means you're probably only seeing part of the picture, making it tough to tailor your approach.
MYTH #6
"Loyalty Programs Are Just About the Perks"
Reality Check: Discount codes and freebies are great, but what about feeling like you belong? Modern loyalty is about experiences, engagement, and having a say. It's time to give your loyalty programs a glow-up to meet these evolving desires.
MYTH #7
"We Can Pivot on a Dime"
Reality Check: In a fast-paced world, being stuck with clunky old systems means you're always playing catch-up. To truly dance with the ever-changing consumer beats, you need tools that keep you nimble and ready to leap.
Wrapping It Up
There you have it, seven marketing myths thoroughly debunked. As we journey through the marketing wilderness, let's keep our minds open and our strategies flexible. ?? After all, the only constant in marketing is change itself. Ready to turn these insights into action? Let's go! ??
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Product | Gaming | Data | Tech
11 个月"Stamp Cards Equal Loyalty" > Too many apps or services are deploying tricks to see their engagement numbers go up in a way that is just as disconnected from the service and relation to the customer as the stamp cards were. Does your app's daily notifications actually connect to the value I am getting from the app, or just to your KPI?