BUSINESSES TODAY:Traditional Profit Driven Models vs. Sustainable Business Models
Adwoa Birago Nyantakyi
Lawyer|| Finance (Property, Land, Green Financing, Bonds & Capital Markets) || Corporate & Commercial Transaction || Dispute Resolution
The business world is at a crossroads or is it rather in the transitioning phase? For years, profit has been king, driving businesses, however, a new contender has entered the ring: the sustainability-focused business. This challenger prioritizes environmental and social responsibility alongside profit generation.? Is this a mere fad, or is it the future of commerce?
?Team A is comprised of the tried-and-true believers of the traditional solely profit driven model for businesses. Those who prioritize short-term gains and shareholder value above all else.
Opposing them, is Team B comprised of businesses that stand for integrating sustainable initiatives into their daily practices. This team is viewed as a rising star with a compelling new narrative: the ESG-powered challenger.
But can these eco-warriors deliver the financial performance demanded by investors in a cutthroat market?
?Today, we grapple with a fundamental question:? Is profit the sole purpose of a business, or is there a higher calling, a responsibility to our planet and society?
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TEAM A-Traditional Model's Strengths and Shortcomings:
For decades, the traditional business model has reigned supreme. Its focus on maximizing short-term profits facilitates rapid growth and easier access to capital.
However, its singular focus on short-term gains can lead to environmental damage and social issues. Additionally, it may alienate customers and investors who increasingly value responsible business practices. This model ignores potential cost savings from resource efficiency and sustainable practices. The model's strength lies in its ability to jumpstart businesses, but for long-term success, companies may need to evolve and consider a more balanced approach.
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TEAM B- Sustainable Model's Rise and Potential:
Today, a new challenger emerges, which addresses the shortcomings of the traditional model. This isn't just a battle for environmental consciousness; it's a clash of philosophies that will determine the future of commerce itself. This approach prioritizes long-term viability by integrating environmental, social, and governance (ESG) considerations into core business practices. It positions companies at the forefront of a rapidly growing market segment focused on ESG principles. This attracts environmentally and socially conscious customers and investors, fostering brand loyalty and potentially increasing access to capital. Moreover, sustainable practices often lead to long-term cost savings through resource efficiency. This challenger champions a long-term vision, weaving environmental, social, and governance (ESG) principles into the very fabric of the business.
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VIABILITY AND PREFERENCE IN THE LONG RUN
While the traditional model offers a clear path to immediate profits, it presents growing risks in an increasingly resource-constrained and environmentally conscious world. Here's why sustainable business models are likely to be more viable and preferred in the long run:
?·????? There is a shift in the market terrain. Consumer and investor preferences are evolving. Responsible business practices are becoming a key differentiator, and regulations are likely to become stricter.
?·????? The traditional model's disregard for environmental impact becomes unsustainable as resources dwindle and climate change intensifies.
?·????? Sustainable practices often lead to cost savings through improved resource efficiency and reduced waste.
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VERDICT: SUSTAINABILITY WINS!
Investor focus is shifting towards Team B, with their emphasis on sustainable business models. This signals a move away from traditional practices and a surge towards a more responsible future The future belongs to the adaptable and responsible Sustainable minded businesses.? So, businesses, choose wisely. Will you be remembered as a ruthless champion of the past, or a trailblazer shaping a sustainable future?
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