Businesses love discounts. They think dropping prices will.....

.....attract more customers and boost sales. But here is the thing, discounting is a race to the bottom.

The moment you drop prices, you’re telling customers that your product isn’t worth its original price. You train them to wait for the next discount instead of buying at full price. Worse? You attract bargainers, not loyal customers. The moment a competitor offers a slightly better deal, they’re gone.

Discounting also?reduces profit margins.?You might sell more, but at what cost? You end up working twice as hard to make the same revenue. Instead of lowering prices,?increase perceived value.?Offer bonuses, exclusive access, better service, or unique experiences. Customers pay for what they?feel?is worth it, not just the lowest price.

Want real marketing? Sell value, not discounts.