Businesses live in old times today!

The pandemic we are living with the covid-19 will cost more than $5 trillion in the world economy and will bring about significant changes in the way in which businesses operate!

One important change will be that consumers will be more digital than before and many consumers who were not close to digital communications now are.

There will be more businesses that deliver their digital products and services.

Businesses will face more competition in their physical and electronic shops from  Greek and international markets.

There are 7,000 eshops in Greece and 24m internationally now and they will increase significantly.

 There will be lower prices,and the consumer will search more for the products he wants to buy ,before entering the physical or electronic store.

Today consumers search with Google 60% before purchase ,using their mobile devices 70% of the time and losing attachment to search within 8 seconds.

When he reaches your eshop remains for 5 minutes, which means it doesn't have enough time to find what he wants, or to see the complete number of your products which has have a negative effect on sales.

Consumer habits will change more towards different directions through political, economic, social and environmental oscillations.

The profitability levels will be low, and it will take a lot of marketing products and branding to get the customer in when they are ready to buy, while they are already your customer!

There are now plenty of communication channels such as Google, facebook, instagram, snapchut, platforms such as efood, wolt, TV, radio, magazines, etc. and will be on the increase in the future.

You advertise prizes, offers, brand, trying to catch the consumer at the time he wants to buy and bring him in.

Your advertisement is performed by partners based on some information they have from eshop, google analytics, what it sold by selecting products based on non-fair elements and putting some products into better positions in the past.

They do not know exactly which products each consumer wants in his particular journey.

You order products without knowing exactly what consumers want now and sometimes they are stock or sometimes run out!

Don't you think something's broken in the above procedure? Don't you think you're living in old times? Don't you think you should find customers in an alternative way? Or sell them differently?

You are absolutely right; you live in old times! because many businesses in the world don't wait for the customer when he will look for them and buy from them!

They predict with considerable precision what customers want to buy and notify them, bringing them back to their physical or electronic store.

Amazon's been doing it since 1997.

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Netflix predicts which movie you want to see now and notifies you, increasing their revenue by 30%

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Target predicts which products you want to buy next and notifies you increasing its revenues by 25%!

See here …https://www.retaildive.com/ex/mobilecommercedaily/target-ramps-up-in-store-personalization-on-mobile

Telenor predicts which consumer wil churn and with special packages, brings them back, thus reducing their damage by 36%.

https://www.telenor.com/innovation/artificial-intelligence/

They do this by using Artificial Intelligence with the Shopping Recommendation technology!

All businesses now can have this functionality with  mobiplus shopping recommendation platform...

The Covid 19 pandemic will pass, I hope without too many injuries and business leaders will be ready for the next day.

An important point will be the liquidity of the company where every expense must have a significant return of investment!

Contact us now to see how the mobiplus shopping recommendation can get your business into the new era!