Business Websites can Cost More than You Think: They Can Make you Actively Lose Income

Having a well-built website is mandatory for any business, as it directly impacts the bottomline. A poorly built website leads to revenue loss.

What is a "well-built" website, anyway?

Firstly, the conversion architecture of your website plays a significant role in a "well-built" website. If your website lacks a clear and effective strategy to guide users towards taking desired actions, such as making a purchase or filling out a form, you will almost certainly lose customers.

Additionally, user experience is vital in retaining visitors and converting them into paying #customers when they are ready. If your website is difficult to navigate, loads slowly, or is not mobile-friendly, users will leave and seek alternatives with less of a headache. If potential customers on your website have to ask themselves questions like, "Where am I?" "What is this?" "Where do I go from here?" - you are actively losing money.

A poorly built website leads to a high "bounce rate," which negatively affects your website's ranking on search engines and ultimately results in lost revenue. No one can find you if #Google doesn't like you because of your high "bounce rate."

Short story short: investing in a well-built #website is crucial to a positive user experience and imperative in maximizing sales, regardless of your industry. A solid website prevents unnecessary revenue loss, it is trusted by Google's algorithm, and makes you more likely to show up higher and higher on search results pages.

Make every effort to meet your customers where they are: On Google, First Page.

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