Business Updates: UEFA EURO 2024 and Nike's Market Strategy

UEFA EURO 2024: Driving Football Development across Europe

UEFA EURO 2024 aims to drive football development across Europe by projecting substantial revenue, approximately €935 million, for the HatTrick development program. These funds will be reinvested into European football through projects such as building stadiums, training coaches, and developing young players.

Since its start in 2004, the HatTrick program has transformed football infrastructure by funding over 35 national stadiums and thousands of playing pitches. It also supports women's football, youth development, and social and environmental initiatives, ensuring the sport's growth and impact beyond the field. Read more about the HatTrick program here!

Nike Targets Market Rebound with Enhanced Innovation and Storytelling

Nike aims to bolster its innovation efforts following a downturn in sales, particularly in its direct-to-consumer segment, prompting a cautious outlook for 2025. Despite a 2% drop in fourth-quarter revenue, totaling $12.6 billion, and challenges in digital sales, Nike plans aggressive innovation strategies to regain market leadership.

These strategies include speeding up product development and improving production efficiency with new digital tools and partnerships. Nike is investing nearly $1 billion in consumer-facing initiatives and focusing on full-price sales. The brand also aims to leverage major events like the Paris Olympics to drive growth and profitability. More details on Nike's strategy can be found in this Marketing Week article.

?? Real Influence, Real Results – Inspiring content by 10.team athletes

Authentic happiness is conveyed to the audience.

Snowboarder Carola Niemel?'s enthusiasm for the International Wilderness Fair is clearly evident in her collaboration. With a clear start, quick flow, and content that was both brief and complete, keeping viewers interested throughout. Watch the video here!