Business, unusual
Jaime Izurieta
I guide local businesses to connect their stories with their storefronts | My clients are Cities, BIDs, Downtowns, Main Streets and Developers | Founder of Storefront Mastery | Author of Main Street Mavericks
While I indulge in my new pastime of watching friends and colleagues do Facebook Live sessions or get together for online happy hours, I keep getting the same message.
We need to be “creative”.
The last time I was going to ask the group to make another Live session to discuss the meaning of creative.
These days, creative to me means doing whatever the hell we can to stay afloat. Let’s try to bound the limits of “whatever” in order to define the “creative”.
First, a quick announcement in case the news has not gotten through. We have opted to cripple the economy because we are choosing to save lives.
This is how it is done. I wouldn’t have it any other way. But we need to be aware of the price if we are to undo the mess.
To uncripple our economy we will need more than guaranteed loans at 0% interest, a thousand dollar check from Uncle Sam or a moratorium on foreclosures, rents and student loans.
Cities will need to step up and respond by immediately legalizing the small. (Keep Reading)