Business as UNusual During Times of Crisis

In times like this... there have been major debates on whether it’s appropriate to conduct ‘business as usual’ during a time of crisis.

There certainly is no ‘right answer’ as things heavily depend on what industry you’re in, what your product/service is, the size of your business, etc.

Most of the world has been forced to shut down in some capacity.

But that doesn’t mean business should.

However, ‘business as usual’ simply isn’t accurate.

We should be conducting ‘business as UNUSUAL.’

Especially small businesses and in-person service based businesses (who at present have been hit the hardest so far).

Small businesses should be doing everything in their power to keep their company afloat... to support those on their team... and support those they serve.

However, it’s vital to openly acknowledge the massive elephant in the room... and admit there is nothing ‘usual’ about the world right now.

They need to speak openly and honestly with their staff/team members about what is happening and their plan for supporting them unconditionally. They need to make sure their team knows they have their back and they are in this with them.

They need to do the same with their clients/customers. They need to bend over backward to offer highly personalized, customized solutions to any and all of their needs.

Small business owners need to model excellent leadership to both of these groups and share the optimism that ‘things may be different during this unprecedented time’ - but that doesn’t mean they are necessarily bad/worse... or permanent.

This is the best time for small businesses to serve with integrity, authenticity, and compassion.

This is the worst time for them to appear opportunistic, insensitive, insincere, or desperate.

Remember, the way small businesses treat those on their team... and those they serve now (when business is UNUSUAL)... will dictate their strength/success later (when it’s back to business as usual).

For those in businesses (large and small) most directly impacted (gyms, restaurants, etc)... I wish you the strength to work relentlessly to do everything you can to be creative, be open to making temporary pivots, and to leading your team through this crazy time.

The most effective way to do that is through open, transparent dialogue.

Talk to your team. Talk to your clients/customers. Welcome their solutions and suggestions. Involve them in this process. Let them know how much you value them, appreciate them, and support them.

Do NOT throw in the towel, leave your team guessing in a cloud of ambiguity, or leave your clients/customers on hold.

Your team needs you now.

Your clients/customers need you now.

The economy needs you now!

And if you need me, just comment or send me a DM.

I got you ??