Business Turnaround vs Restructuring: The Differences Finally Explained

When a company gets into financial distress, a turnaround or restructuring consultant is sometimes brought into the firm. You might have seen them – they wear a black overcoat, a black hat, dark glasses and carry an axe with them – hatchet men. But this, apart from being a false stereotype, bundles turnaround and restructuring consultants together. 

However, there are differences between turnaround consultants and restructuring advisors.

What is a turnaround and restructuring?

Turnarounds and restructuring are fairly recent concepts which are both aimed at rescuing a business and avoiding the business going into liquidation. In September 2017, Australia included Safe Harbour provisions in the Corporations Act to allow directors some protections from personal liability while working at achieving a better outcome than placing a company into administration. This has encouraged directors to look at more informal measures to rescue their company.

Investopedia defines business turnaround as the financial recovery of a company that has been performing poorly for an extended time. Turnarounds mark a period of improvement while bringing stability to a business’ future. It is hands on and first requires acknowledgement of the business’ problems, consideration of required changes, and the development and implementation of a problem-solving strategy. Turnarounds are pre-insolvency and informal actions taken by the business.

Restructuring is however a range of formal insolvency processes aimed at helping businesses in severe financial distress. It focuses on the capital structure of the business (both debt and equity), the cash generations and debt carrying ability, and the valuation of the business and its components. While formal in the sense it often requires putting the company into voluntary administration, it is still a process to avoid liquidation. The formal process allows different negotiations with creditors compared to the informal turnaround. To use a gardening analogy, I think restructuring is like a hard prune to get rid of dead wood and disease parts of the plant. Turnarounds are more like tending to the plant: light prune, better soil, mulch, regular watering, etc – all aimed at trying to stabilise the business, resetting it and allowing it to flourish.

How does a business turnaround work?

Business turnaround is a crisis management in how it is approached. The first step is a triage of the situation. The skilled turnaround consultant assesses the degree of distress, which is done through a diagnostic review of the entire business and then prioritising the areas that need immediate attention, those that need attention but not immediately, and then the areas that either do not need attention or are unsalvageable. Usually, this is best done by an experienced turnaround consultant. After the triage review and the problems identified by the directors, company management and the turnaround consultant will agree a strategy to address and remedy the issues. Business turnaround is more operational, hands-on, and more of a ‘team game’ than a restructure.

How sophisticated and intrusive the turnaround implementation will be depends on the complexity of the issues, the size of the business, and how much help the directors want from the turnaround consultant. It may be as little as help to get the financial management process and accounts in order and looking at cashflow management or may require a team of experts addressing various issues led by a Chief Restructuring Officer, that looks at components of the business, refinancing of the business, selling or closing parts of the business, and resetting key staff and board directors. An engagement might last a few months or two to three years. The focus 

How does business restructuring work?

Business restructuring starts with a review of the capital structure and the balance sheet. It then assesses both the appropriateness of the type of financing, and the magnitude of the financing. It will also look at the economic value of parts of the business and the use of capital within them. For example, a business may have started operations in another State, but has been funded in a less than optimal way and may be a drain on resources – both financial and human. The restructure may involve looking at a more appropriate financing arrangement or closing that operation. 

In more extreme cases, the company may be placed into voluntary administration so they can have a formal negotiation with creditors and financiers. This may include putting forward a Deed of Company Arrangement to the creditors by the Administrator with a plan of a restructure of the business that would allow some company debt to creditors to be ‘forgiven’, the business to keep operating, employees to keep jobs, and the creditors to keep a customer (which may then mean they do not face insolvency).

Is there a difference between a turnaround consultant and restructuring advisor?

Restructuring advisors are mostly specialised accountants, and for engagements whereby the company is placed in administration, they need to be licenced insolvency practitioners. Therefore, this space is dominated by larger accounting firms and investment banking groups.

Turnaround consulting is a more complex operational exercise in providing leadership to quickly and drastically reshape the business for improved performance. Consultants are almost always proven, experienced business leaders, and often have not come from a consulting background. They lead by example. Often, their most challenging task is gaining the acceptance and trust of the distressed business’ owners and management. Turnaround consultants must also have restructuring skills as they are often engaged too late that inadequate time remains to execute a turnaround. The turnaround strategy may also include some restructuring.

Turnaround consultants often come to consulting late in their careers, having served at the C-level and with ‘on-the-job’ experience working within distressed companies. They are often older, with about 95% of turnaround consultants aged over 40. Being mostly within accounting firms, restructuring advisors have a more pyramid structure and are generally more targeted in their approach than a more holistic turnaround consultant.  

How to get the best out of your turnaround consultant or restructuring advisor

No two businesses are the same – they may differ in size, ownership structure, industry, method of financing, and experience and skills of the personnel. The underlying issues that lead a company to financial distress are however the same. The three foremost things a business can do to get the best out of a turnaround consultant, or a restructuring advisor are:

• Act early: the earlier you deal with the problems and get professional help, the better the outcome
• Seek help: if you could have fixed the problems yourself, you would have already. Professional help may cost money, which may be scarce, but it is an investment in your business and not a cost. Most businesses that utilise professional help will get a better return on the expenditure.
• Accept advice from these professionals and trust them: it’s like treating an addict; you can give them information, strategies and plans but if they are not ready to accept the help, follow the plans and trust their counsellor, then their treatment will fail.