No business truely starts by just existing need? ??
Aakash Waghmare
State Government Approved Valuator, Advisor, Estimator, Builder and Developer For Real Estate Industry
Business, in my mind, was a place where people found solutions, a force for good that improved lives.
But reality check: a lot of "workless" advice from coaches and mentors, preaching for their own benefit. There's a pattern, though: find a need and fill it.
But the truth bomb? No business truly starts by just fulfilling a pre-existing need. Before Facebook, computers, even cars, nobody considered them necessities.
Coaches peddle the BS: "Find a market need, solve it, and boom, you're successful!" But they conveniently forget: no businessman ever built an empire solely on existing needs.
Here's the real business pattern: nothing is truly needed until it's created. Your product/service has unique value, but you need to reach the right audience.
The harsh reality? People often don't even recognize their own problems. In this competitive world, everyone's just trying to survive, not actively seeking solutions.
Marketing's role: to inform people about problems they don't know they have. Not selling, but informing.
My perspective: Your job isn't to sell through marketing, but to reveal problems people face. Big businesses did this before creating their products: they invented the need.
The takeaway? Inform first, then sell.
Remember: This blueprint is free, and it might just help you understand things a whole lot better. ??