Business Travel, Marketing/Sales Alignment, and CRM Strategy Tips.

Business travel is back! And Marketing/Sales alignment still struggles. Is it because of a lack of CRM strategy?

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?? Friday, February 23, 2024

Happy Friday, Homies! In this week’s Sales Report, you’ll find an update on Group Business Travel booking statistics, Marketing (lead gen) and Sales alignment suggestions, and a quick look at 5 tips for CRM strategy.

Here’s what you missed while you’ve been out selling and growing your business:

1) Best Practices To Make The Most Of The Return Of Group Business. ???

Does your organization do off-site group travel for business? Executives in the events and lodging space commented that they’ve seen year-over-year bookings (‘22 vs ‘23) increase by as much as 27%. ?Read more here. ????

???Sales Tip(s) of the Week:

Have you ever gone to a concert or some other production where the most impactful moment(s) were during the simplest and most striped-down acts?

Navigating in and achieving sales success is no different!

The more complex and ‘hard to follow’ that you make your sales process, or all of the glitter that you use to spice up your offering … only diminishes the true impact of your offer.

Customers buy from vendors, and people, which makes doing business easy to grasp and understand.

Another way to remind yourself of this idea is the KISS analogy.

Keep It Simple Stupid.

2) How Marketers Can Build Strong Relationships With Sales Teams. ????

Does your business utilize SDRs (Sales Development Representatives) or more traditional Marketing channels for lead generation? Here are 14 tips to increase the alignment with internal sales teams and their marketing department peers. Read more here. ????

Sales Stat of The Week:

70% of sales professionals stop engaging a prospective customer after one email. (Invesp )

Whereas those same sales professionals have up to a 25% chance of hearing back from a prospective customer if they send more than one email.

3) 5 Fundamental Steps For A Successful CRM Strategy. ??

Your CRM platform and its results will be aimless and fragmentary unless you have an overarching strategy to guide you. A CRM, like any other piece of business software, is simply a tool. You still need to devise a strategy on how it helps scale your revenues. Read more here. ????

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