Business Transformation through Disruptive Technologies
Norton Paratela, PMP, MBA
International Negotiation MBA Professor @ PUC Minas | Business Transformation
The purpose of this article is to present a holistic view of a new corporate era in an increasingly demanding, competitive, dynamic, volatile, and incredibly changing market in which to do business.
In this way, several companies have been adopting the best practices developed in the world's most renowned universities and business schools, incorporating cutting-edge and innovative technologies through technical solutions, searching for growth, agility, survival, and generation of new revenues.
The History of Industrial Revolutions (steam engine, electricity, electronics, and IT and Communication):?
? Introduction: Summarizing the industrial revolutions through which society has lived during the last centuries, it is essential to understand the history, from the First Industrial Revolution to the concepts of the Fourth Revolution.?
Furthermore, the impact often caused by companies profoundly impacts our lives.?
The use of digital data for reorganizing the industry through the most recent technologies is transforming the companies' functioning and the teams' relations with the machines.?
The First and Second Industrial Revolutions, fueled by coal, oil, and other fossil fuels, walked towards an end that has been costing society dearly until today.?
The main reasons are the irreparable environmental damage caused by pollution, emission of gases harmful to our health, fires in the Amazon, Australia, the United States, and Europe.?
The excessive use of plastic and lack of sustainability have jeopardized the environment.?
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The prices of natural gas, fossil fuel, electricity, water, and food, among other necessities, continue rising to a continuously unsustainable and unacceptable level because these are limited resources. Therefore, they are becoming scarce.?
Unemployment remains very high, laying off thousands of people every year; the increasingly uncertain real estate market; commodities (rice, coffee, corn, beans, soybeans, etc.) impacted by global warming and therefore, with high prices, companies going bankrupt all the time; stock exchanges fluctuating several times a day; the indebtedness of families and the government are increasing in geometric proportions and other consequences that are impacting society.?
The economic recovery of countries has been fluctuating year after year.?
What is mentioned above is the reality of today's world, which has been a side effect of these two revolutions.?
From the perspective of a second global economic collapse, humanity is eager for a sustainable political and financial plan to take us into the future with quality of life, prosperity, sustainability, and security, and using technology as an ally for these goals.
The first step is to develop products without destroying and polluting the environment through sustainability policy, which can lead to arrests, lawsuits, and other penalties.
Due to this scenario, several innovations are emerging to explore the generation of clean energy to supply cities, which has been developing since the beginning of the “Third Industrial Revolution.”
And companies were practically cornered to review their business models and set new goals for the evolution of their products and services internally and with their customers.