The Business Tools You Need to WOW Your Customers

In today’s market, it’s not enough to deliver a quality product or service – you need to wow your customers.

Clients are looking for connection but delivering that type of high-touch service takes a lot of time and energy.

Or does it?

With the right business tools in your corner, you can create an experience for your clients that delivers that WOW customer experience and still leave you with time for friends and family.

Why wow your customers?

Delivering a coaching program or membership to wow your customers is about exceeding your clients’ expectations. You’re addressing their needs in unexpected ways.

Wowing your customers sets you apart from the competition, adds value to your program or membership, and results in positive reviews.

Ultimately, you build a?base of loyal fans ?who are highly engaged with you and your brand.

A WOW customer experience needs to be consistent to be effective. And the best way to accomplish this is to make it an integral part of your culture and your systems.

What tools do I need?

If you want to create systems in your business to wow your customers, you’ll need some tools. Here are the top 5 tools that I use in my business to deliver a great client experience.

CRM

A Customer Relationship Management system (CRM) is a tool that helps you build great client relationships and streamline processes. A great CRM helps you manage customer interactions, track communications, and nurture prospects.

For example, you can deliver automated responses to frequently asked questions like how to update a credit card. You can also send personalized customer communications such as sending an email celebrating a client’s birthday and perhaps include a discount code.

Fast response times with helpful information and communications that make your customers feel important go a long way towards creating a WOW client experience.

Content Delivery Platform

The platform you select to deliver your course or membership is the tool with the highest impact on the overall user experience. It’s where you house and deliver your training content and it provides the framework that handles your customers’ learning process.

Customers expect your content delivery platform to be easy to use. But how do you go beyond that to wow your customers?

One way is to deliver a distraction-free environment for learners. When your clients log in to your course or membership portal, everything they need to work through your content is there with no ads or other content that may be a distraction.

Dynamic content delivery is another element that takes your content delivery to the next level. The ability to drip content based on enrollment date or completion of prerequisites helps keep your clients on track.

Online Community

An online community creates an environment that encourages your customers to?connect and engage ?with you, your team, and each other. As an entrepreneur, it’s an invaluable tool for you to listen to your customers – their wins, their frustrations – and make changes in your programs based on their feedback.

Providing a forum for knowledge sharing between your customers is an added bonus. Combined, these elements increase your overall customer engagement and happiness.

Help Desk

When you deliver online programs or memberships, you will inevitably have customer issues that need to be addressed. A help desk environment streamlines support requests for you and your team.

As a result, you’re able to address client issues quickly, easily spot trends, track individual customer requests, and provide a much higher level of customer service.

Automations

More and more coaches are understanding the impact of automations on customer service.?These?super-efficient workflows ?allow you to enhance the customer journey from prospect to delighted client.

One example of how to use automations in your business is using tags and customer segmentation to talk with your customers and prospects. You’re then able to send them information relevant to wherever they are at in the customer journey.

Another way to wow your customers is by delivering an automated message or community post when a client completes a course. This makes them feel recognized and keeps them engaged.

You can see how the right business tools can help you deliver a great experience for your customers. Clients are looking for connection and engaging with them can help you better position your products to meet their needs.

Making a WOW customer experience part of your business system design is easy with the right tools. And as a business owner, it’s important for you to have all of those tools in one place.

Systems with Strategy is an all-in-one platform that gives you a CRM, content delivery system, online community, help desk, automations, and more.

If you’re ready to learn more about how Systems with Strategy can help you wow your customers,?book a call ?with one of our specialists to see how our business tools can streamline your business.