Business-to-business (B2B)
Ahmed Elwattar
Chief operating officer | BTL Advertising | Brand Strategy | POSM Expert | Corporate Communications | CRM | Internal Branding | Advertising Operations | B2B Architect | Strategic B2B Solutions | Driving Growth
Business-to-business (B2B) refers to the transactions or interactions between businesses, rather than between businesses and individual consumers. It involves the exchange of goods, services, or information between two or more businesses. B2B transactions are typically larger in scale and involve more complex negotiations than B2C (business-to-consumer) transactions.
B2B can take many forms, such as manufacturers selling to distributors, wholesalers selling to retailers, or businesses partnering with other businesses to create new products or services. Furthermore, B2B transactions can also occur between companies in different industries or countries.
One key characteristic of B2B transactions is that they often involve long-term relationships between the businesses involved. This is because B2B transactions often require significant investments of time and resources, such as developing new products or establishing supply chains. As a result, trust and reliability are crucial components of successful B2B relationships.
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