Business Success and Motherhood Go Hand in Hand for Female Advisors

I recently started coaching a very successful female advisor who was about to lose her family. She was spending so much time in the office, rarely present at home mentally or physically, even working on weekends. Her children and husband felt neglected. This had been an issue for some time but reached a tipping point.?

Not willing to sacrifice her loved ones, she reached out to me for coaching (In the nick of time). ?I understood that to help her incorporate more balance while continuing to grow would require more than time management strategies. She had to change her mindset.??

I began by talking about her kids because I wanted her to understand that how she evolved as a mother is very similar to how she must evolve with her business.?

Whether you are a mother or not, this message resonates with most women.?

As a woman, when you have your first child, you have grand visions of how you will raise this child. Your world revolves around this child, and in your love and exuberance, you spend excessive time and attention on this beloved firstborn. There is nothing you wouldn’t do for this child.??

Then comes the second child. You love this child equally, but you have less time and energy. You realize quickly to provide both children with the love and guidance that makes a positive impact, you must be more selective about how you spend your time.?

You begin to prioritize your behaviors, delegating to family and hiring help to handle the mundane routines so you can focus on what really matters; time with your kids. You begin to accept that what you once thought was the only way to raise a healthy, productive child is changing.?

Then comes the third child. You have developed processes and routines, this third child learns to fit into the patterns already established in the household. You have learned a great deal about what is required to raise a child and what is essential and what is not. You have more experience managing the challenges and demands on your time and (hopefully) have become an even wiser parent. You love this child equally but realize with less time and energy, you have become even more intentional about how you spend your time, focusing more on what is important.?

• What would happen if you spent the same amount of time and energy on each new child as you did with the first??
• What would happen if you never brought someone in to help with the tasks anyone could do??
• What would happen if you didn’t create processes and routines for your household?

Not only would the children feel neglected, but they would crave attention from their mother; add to that, your constant guilt that you are not doing enough would eat you up. You would find yourself less effective, and it would impact other aspects of your life.?

Let’s face it, you would become a raving lunatic, zapping yourself of time and energy. Eventually, your once exuberant self would be submerged in a sea of mindless activities, causing you to doubt your abilities, suck up all your energy, and even question your value as a mother.??

The same phenomenon occurs with your business as a financial advisor.?

When you start building a financial practice, your clients are like your babies. You are willing to give tremendous time and energy to every new client. You love and appreciate these clients; they have helped you to get your business off the ground and running. But as your business grows, your time and energy are spread quite thin, overflowing into your personal life, often impacting your health, family, and priorities. You realize that you don’t have the time and energy you once had, yet you have even more responsibilities on your plate.??

Like when you birthed the second child, you realize you must scrutinize your behaviors and activities to focus on what is essential for each client's growth. With more experience, you can add greater value by helping those with greater assets and complex issues. But you need better systems, processes, routines, and help.?

Instead, most female advisors continue to be bogged down trying to do it all, helping everyone who can fog a mirror. You hesitate to change your routines for fear of losing a client, yet you are constantly spread too thin, diminishing your value. You continue to approach your business as you have in the past, doing what you have always done, but something just isn’t working.??

Eventually, you reach a tipping point.?

• You know you are stuck.?
• Your days feel like a hampster wheel; the work doesn’t fulfill you,
• Clients slip through the cracks.?
• Your motivation wanes.?

You realize you can't move forward, continuing to do what you have done; it’s just not working.??

The more you try to replicate the behaviors that helped you build the business, the more stuck you get. The methods and strategies you were taught are no longer an efficient business model and are not serving YOU.?

This business was NOT designed with women in mind, and working mothers were NEVER a consideration. It is built upon standards that do not support the strengths, much less the demands on a woman's life.?

It is up to us as women to carve out a new model that allows you to feel good as a woman, mother, spouse, daughter, and financial advisor with no guilt.?

Women advisors, you will begin feeling more energized, fulfilled, and motivated by:

1. Recognizing YOUR priorities (not what the industry tells you)?
2. Clarifying your purpose in life (not what your peers deem important)?
3. Identifying what success really means to you (it’s not always about the money)

?By focusing solely on what is important to you, you will become more discerning about who you help, how you help them, and the value you bring to the table. Your daily routines and activities will become more intentional, emphasizing what is truly important. Your confidence will grow, your conviction will become magnetic, and your business will flourish. This is how you get to the next level and build an exceptional practice and extraordinary life.?

Done. Now You Know.

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