The Business Show 2025 New Keynote Speaker Announced and it's The Visionary Founder of TikTok's Most Viral Haircare Sensation 'Hair Syrup'

What started as a homemade haircare solution in her student kitchen has grown into Hair Syrup, a multi-million-pound brand that’s taken social media by storm and built a loyal customer base across the UK.

This year, Lucie is stepping onto the stage as a keynote speaker. She’ll be sharing her incredible journey with 25,000 business owners, offering real, relatable advice on how to grow a business, embrace innovation, and overcome challenges. Her story is living proof that anyone with passion and determination can turn a simple idea into something extraordinary.

Hair Syrup’s story began in 2020 when Lucie, then a university student, was struggling with her own hair concerns like dryness, breakage, and dandruff. Frustrated by expensive, ineffective solutions, she started experimenting with natural oils to create a pre-wash treatment that worked wonders for her hair.

What started as a personal remedy quickly caught the attention of friends and family, but it wasn’t until Lucie shared her routine on TikTok that everything changed. In the middle of lockdown, she posted a video showing how she used her homemade oil blends. At first, she had just a few followers, but one video went viral overnight, racking up hundreds of thousands of views.

The demand was instant. People were flooding the comments asking to buy her products, with some offering to pay a premium price just to try them. That’s when Lucie realised she had something special—and she set out to turn her homemade haircare into a real business.

Turning a viral TikTok into a thriving business wasn’t easy. Lucie had to figure out how to scale production, source packaging and ingredients, and manage the logistics of selling thousands of units—all while still finishing her university studies. It wasn’t always smooth sailing, but her hard work paid off.

Hair Syrup quickly grew into a successful e-commerce brand with a loyal fan base, thanks to Lucie’s authenticity and commitment to creating products that really worked.

Hair Syrup didn’t just stay an online sensation. Lucie’s vision for the brand included partnering with major retailers, and she made it happen. The brand launched on leading platforms like LookFantastic, ASOS, and BeautyBay, taking it to the next level.

But that’s just the beginning. Lucie’s next big move is bringing Hair Syrup to the high street, with plans to launch in major retailers like Boots and Superdrug. Her determination to grow the brand without compromising on quality or values—Hair Syrup is vegan, cruelty-free, and made with nutrient-rich ingredients—has set her apart in a competitive industry.

Lucie’s journey from student side hustle to multi-million-pound brand is the kind of success story that every entrepreneur dreams of. At this year's show, she’ll share exactly how she made it happen. From using social media to build her brand, to scaling her business and staying true to her mission, Lucie’s talk will be full of insights, advice, and inspiration for business owners at every stage of their journey.

With 25,000 entrepreneurs in the audience, her keynote is set to be one of the highlights of the event. Whether you’re just starting out or looking to take your business to the next level, Lucie’s story will leave you feeling motivated and ready to take on your own challenges.

Hair Syrup isn’t slowing down anytime soon. With plans to expand into international markets, including the USA, and new product innovations on the horizon, the future looks incredibly bright for the brand.

Lucie’s success is more than just a story about haircare—it’s a story about perseverance, creativity, and the power of turning challenges into opportunities. Her keynote at The Business Show 2025 will be a chance to hear firsthand how she made her dreams a reality—and how you can, too.

If you’re ready to be inspired, learn from one of the UK’s most exciting young entrepreneurs, and take actionable tips back to your own business, don’t miss Lucie Macleod at The Business Show 2025. Her journey proves that with the right mindset and a little courage, anything is possible.