Business Restructuring practices for Enterprise Transformation
Wuthivet Vetchabutsakorn
Senior Vice President, Group Head of Finance at ONYX Hospitality Group | Strategic CFO, Financial Leadership
The fallout from the COVID-19 pandemic has presented unique challenges to the hospitality industry to recover from a disastrous year amidst a very uncertain industry outlook. During the last four years, I played a critical role in business transformation, leading the formulation and execution of the strategic restructuring plan, and driving the business recovery through the COVID-19 crisis.
In addition, my role was also to build strong relationships with key stakeholders, including the CEO, board members, shareholders, customers, management and team members and strive to be accessible to everyone. By fostering a collaborative environment, the company can align financial goals with business objectives and gain support?for the turnaround initiatives.
Below are my tips and experience sharing on how to conduct successful business restructuring and transformation strategy.
Business Restructuring is the process of transforming a business into a better, more efficient version. In most cases, corporate restructuring takes place due to businesses need to change as a result of financial difficulties. During the pandemic, many companies have been struggling to maintain a consistent monthly profit, stable cash flow and begin to slide into losses, they will opt to look inwards and restructure in order to survive.?
Other companies have been looking for and finding a way to survive and regain a competitive advantage. Businesses may also consider restructuring after they notice their competitors consistently outperforming them in growth and market share.
How does business restructuring impact businesses? Restructuring can help business run more efficiently but a poorly executed restructuring can also do more harm than good. The process can offer many benefits if it’s done correctly including:
1.?????? Increasing productivity
2.?????? Refocusing on core brands & products and providing opportunities for future growth
3.?????? Decreasing operational costs and reducing inefficiencies
4.?????? Restructuring the balance sheet and improving liquidity
In common, there are three types of business restructuring:
" Restructuring can help business run more efficiently but poorly executed restructuring can also do more harm than good."
1. Financial Restructuring
Financial restructuring involves substantially altering company's operational and financial strategy to prevent it from experiencing a pattern of losses and cope well with some extreme financial pressures. Financial restructuring process typically includes two major practices aside from reducing costs or asset sales to manage cash flow.
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Debt Restructuring
The process of debt restructuring is necessary when a company is having issues with liquidity or limited debt service capacity to restructure its debt to lower borrowing costs and improve its working capital situation. Healthy company can choose to restructure its debt by replacing its present high-cost debt with lower-cost borrowings, taking advantage of market opportunities. A company that is having issues with liquidity or limited debt servicing capacity may choose to restructure its debt to lower borrowing costs, extend the periods of debt obligation payment and improve its working capital situation.
Equity Restructuring
Company may be required to recapitalize the new issued equity into the business when the liquidity problems arise and when company could not be able to borrow from creditors due to the breaches in lender’s financial covenant such as Debt to Equity or Debt coverage Ratios.
The other equity restructuring practice is to do the capital reduction using proper accounting method to clear-out the negative accumulative retained earnings, this practice will allow the company to pay out the dividends after the completion.?? ?
2. Organizational Restructuring
Organizational restructuring is a change in the management and organizational structure of a business.?
The purpose of organizational restructuring can be to streamline the operation & manning structures or in some circumstances to cut costs or set a business up for a possible sale or merger.?
Aspects of a business that can be restructured can stem down to altering the hierarchy at the top of a company, cutting down the manning required, and changing roles & responsibilities for particular team to better suit the future needs of the company.
3. Portfolio Restructuring
This occurs when businesses want to change their business model and product offering, such as when a consumer product company decides on which brands should company continues and focuses on or which existing portfolios or assets the company should exit. Which Region/ Country company should focus on growth and strategic present?
Repositioning also refers to when a company wishes to expand its focus into other ventures likes new business etc.
Business restructuring always carries risk—changing the status quo, alienating certain employees or disturbing day-to-day operations than it was before.
In summary, when companies thoroughly understand the implications of business restructuring by taking more calculated risks, thus improving their chances of a successful and profitable restructuring.
In fact, restructuring a business can be the most effective tool to ensure that a company is running in the most efficient manner for promoting future success with long-term sustainability.?
Vice President Hotel Operations at Ambassador Hotel Bangkok
11 个月Thanks for sharing! Transformation at enterprise level is vital and require both good leadership with vision and right strategy indeed!