Business Reading Recommendation: The Art of Closing the Sale

Every few weeks, I will be recommending some valuable reading for business owners, along with a memorable quote from the book.

Your business can only progress at the rate at which you, as the leader, are growing your own competence. The highest achievers are those who are constantly learning.

So if you aren’t currently reading a book – pick one up!

The Art of Closing the Sale

I think about 95% of the professionals who work with us would say that when they first started, sales was something they really struggled with.

I’ve previously talked about how this is often rooted in the wrong mindset around the definition of sales. And I’ve shared what I think is an important and rather simple sales technique that makes it easier and more effective for you.

But if sales is still proving to be something of a struggle for you, then this book will probably help.

The Art of Closing the Sale by Brian Tracy

In this book, Brian Tracy really effectively highlights the mindset shift you need to have to become a better salesperson. Not only that, but he also provides practical techniques and responses for some of the most common sales situations.

Sales is scary for some people. It’s even distasteful to some. Too many business owners try to avoid it, which cuts off their legs: sales is fundamental to running your business.

And the truth is that when you become better at sales, you actually become better at life.

I promise you, when you focus on improving your sales with the help of books like this, you will take strides forward towards your goals, both personal and in business.

Memorable Quote from The Art of Closing the Sale

“Developing an attitude of unshakeable self-confidence and enthusiasm, no matter what is going on around you, is your passport to greatness in selling.”

– Brian Tracy

Need a more specific sales review?

If you’ve got a sales machine running in your business but it’s not producing the kind of sales you were hoping for – then maybe it’s just a matter of adjusting a few things to get the leads flowing.

If you request a free session below and fill out the questionnaire, letting us know the issues you’re facing, we can sit down with you and talk through the strategies we think could work for you.

Want to see the full list of book recommendations?