Business for Purpose Network (B4PN) Monthly Announcement #73 - June 2022
Welcome to the B4PN Monthly Announcement for June 2022. If you know someone who might enjoy the Monthly Announcement, please let them know that they can sign up?here. If you wish to share any relevant articles for consideration or have any other suggestions or questions, send us an email at:?[email protected].
Compiled by Allyson Hewitt / VP Impact, MaRS Discovery District /Edited by Iman Ahmed/ Intern, B4PN /
June 24, 2022Inclusive innovation is core to the work?of MaRS. We are deeply committed to an innovation agenda that works for that all and advances our purpose to help innovators create a better world. To that end we encourage companies to not only celebrate June as National Indigenous History Month and Pride Month but to take action to advance authentic inclusion in the workplace and beyond.
#ONE - Article?
Practicing Authenticity
Canadian Senator Dan Christmas?encourages us to see National Indigenous History Month as “an opportunity for all Canadians, not only to learn about the rich heritage Indigenous people bring to Canada but to personally contribute to achieving true reconciliation between this country and First Nations, Métis and Inuit.” “Key to achieving this is the involvement of all of us in sharing the story, learning the truth about the past and determining to be a part of a shared future, working together to benefit Indigenous peoples and to affirm their role in the fabric of Canadian society with dignity and respect. To learn more about the history of Indigenous peoples in Canada, you’re invited to read the 2019 report of the Senate Committee on Aboriginal Peoples called?How Did We Get Here? A concise, unvarnished account of the history of the relationship between Indigenous peoples and Canada.”
?Carol Cone’s Purposeful Connections highlights the approach of New Belgium to end “rainbow washing”, the inauthentic use of the pride rainbow by companies without addressing “their own policies, practices, and year-round support related to LGBTQ+ issues. For example: if a company makes a donation to an LGBTQ+ nonprofit but doesn't provide employees with insurance plans that cover gender reassignment, how can they claim to be allies?”
#TWO - Events
The Partnership Conference,?The Social Purpose Community Summer Meetup & Valuing What Matters Webinar
#THREE - Article
5 Characteristics of a Powerful Purpose Statement (Plus, the Exact Steps to Write One)???????????
Charla Vall, Founder & Principal of a?Purpose consultancy?has written a thorough guide to?writing a powerful Purpose statement. Why? Many self-proclaimed Purpose-driven businesses have not articulated their Purpose in a single statement, or their statement lacks robustness, to say the least. Follow this guide to craft a company Purpose statement that generates clarity, loyalty, and impact then test your statement against the 5 characteristics using the workbook.?#FOUR - Ted Talk
#FOUR - Video
领英推荐
The Power of Purpose in Business
Ashley M. Grice of BCG delivers a simple compelling story on?the power of purpose in business.?A seasoned storyteller, this talk, which takes less than 10 minutes to watch, has been viewed over?1.2 million times?- check it out for yourself to see why.
#FIVE - Research Report
?Purpose Under Pressure
The latest research from ALLISON + PARTNERS, Carol Cone, Headstand and the Harris Poll, entitled?Purpose Under Pressure?interviews business professionals “to gauge their understanding of Purpose within their own organizations - and their personal adherence to it.” The study discusses the benefits of a strong purpose statement; its value for recruitment and retention (especially important during a period of many resignations); and some “red flags” for practitioners.
Quote of the Week:
“It is my belief that purpose-driven entrepreneurs are the future of leadership and I’m so pleased to be able to play a role in helping realize that future.” —?Allyson Hewitt, incoming President and CEO of Enactus Canada; VP Impact, MaRS Discovery District, and co-founder, Business for Purpose Network.
And with that wraps up my tenure as one of the co-founders of the?Business for Purpose Network?and contributing editor of the?Business for Purpose Weekly (now Monthly) Announcement?as I get set to join?Enactus Canada on July 11, 2022.?
It has?been an absolute pleasure to scour the globe for the most relevant and interesting articles, events and research in this space to share with you.
For the summer, the?Announcement will be published by?our Intern Iman Ahmed?and in the Fall,?MaRS?will consolidate this work with our other?Corporate Innovation?program communications. Thank you for signing up for this newsletter, for sharing suggestions for inclusion with us and most importantly for both believing in, and acting on, business as a force for good.?
What is the Business for Purpose Network?
The B4PN is an initiative led by the MaRS Discovery District to help build a movement engaging companies to put purpose at the core of their work.?Past editions?of the B4PN Weekly Announcements are available on?LinkedIn. Interested in joining this movement??Please visit our?Landing Page?to get in touch or subscribe. We’d also love your comments on anything you read here or to promote any relevant articles you would like to share with others. If you do not wish to receive our announcements,?please?respond to this email to unsubscribe.
Enjoy the reading and enjoy the weekend … on purpose.
Allyson & Iman
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