Business plans, five-year spreadsheets, and other fairy tales.
Jeffrey Gitomer
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Jeffrey Gitomer
King of Sales | International Sales Trainer and Keynote Speaker | Best-Selling Author | Sales Strategies ?
I have no business plan. I have no spreadsheet with five years of projected earnings. There are two reasons: Most business "plans" never come to fruition, and five-year sales projections are about as accurate as political polls.
Oh, there is another reason: The people that you prepare a business plan for never read them, unless you put a one-page executive summary at the front.
THIS IS WHAT I RECOMMEND:
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President at All Lacrosse
7 年Oh - long time friend and the man who helped me start my journey about 18 years ago. The business plan does have a very important role . It has you put pen to paper where you want to go . I learned from you ( and the strangest secret) the power of writing plans down. When I write down my plans I kill those goals , when I don't take that time I tend to stay in the same place. Miss you and hope all is well.
Connecter | Solution Provider | Entrepreneur
7 年This is awesome. I'm in the process of growing my small business and will definitely use this creative and realistic approach to my business plan!
Human Resource Manager
7 年Jason Kushner
With a track record of guiding individuals and teams to exceed sales targets and elevate customer satisfaction, BtC, I specialize in unlocking your full potential and achieving sustainable growth in a competitive market.
7 年Great Blog Jeffrey, thanks for sharing. I have only been in my own business for this being my second year, after being let go as a National Trainer (15yrs) because " I did not fit into their future plans!" or truthfully stated, I was too old and was not subservient to their every whim. They have subsequently lost market share, not only because of letting me go but all who were in the company like me. I have survived without a large some of invested funds but it has not been easy, Canadian Banks will not even give me a look see, and I can understand because I once was a Banker that was naive. Your Blog has given me inspiration and a revitalized perspective, thanks.