Business phases

Business phases: it's the stages of business since the idea has created then pilot phase then break even phase then stability phase then growth or maturity phase then business might find his way of success in international trade or different lines of business.

Every stage of these has its own requirements of business tools, budget, and manpower, and area of cooping.

1. Pilot
2. Break even
3. Stability
4. Maturity
5. expansion

Pilot phase/start up:

This is the infra structure of the business life cycle, that come over after good initiatives, business plans, alternatives, backup plans.

At this period any indicators or requirements will be viewed to the whole company and choice will be upon all staff opinion, and what is valid for sake of business stage.

This period that when the entire group even the owner are trying to check on all factors of business, and do work hand by hand as one group and one team.

As quote of Man on the iron mask: all for one, one for all.

All members will demonstrate in testing business tool, initiating market research, checking on customers' impression and preference, sharing their experience to each other, working in very cooperative loop, then modifications and enhancements come up every minute, and at the end different trials till they reach good sample to introduce it to the market to get it's part of market share.

There will be a lot of simulation on all indicators and tools, which will grab new ideas, fun, and core of competences, new requirements then experience will take place.

Best practice for all members that everyone take authority and charge of his part, and educate the other teams what could be done at his end, to add their recommendations, and that would be an asset to all members to set efficient prioritization plan, and the cost in terms of money and time.

Then try to set business plan with steps, procedures, and ownerships for tasks to moderate business on that small scale efficiently and effectively, then pull the trigger of production and see the magic of the first return from the first job.

Break even phase:

Is the most challenging face of all business phases that give the moderators the choice either to continue, or stop, or stop and start over.

At this period company will go for many fluctuations sometimes up, down and then change come over by analysing problems, tracking errors and defects of process and product, all these activities should be on fire with speed reaction to modify, insist on success, and motivate employees.

They might face hard times while interfere market, or production process, or business tools used or needed.

Remember that the start has to be good, and success without hard times like unpleasant plate it will feed your hunger but won't make you happy.

At that phase best practice to all staff is to know the market well, (by doing mystery shopping for competitors branches, checking competitor pricing and product branding, and marketing methods used by them.)

To make sure before entering market with new brand for good or service with high quality that grab a good portion of market share and targeted audience, it's the hardest part and the milestones to success that either continue or go down.

Record and track every process, job, and good achievements to know pros and cons to continue achieving, enhance, and match technology aligned to that era.

The main purpose for any business to gain profit or return to continue, so at this phase the profit might be less than expenses, so the aim for all functions is to get higher return or cover their expenses to reach (profit equal expenses.)

While setting the business plan the higher risk percentage must go for this phase, because this is like introducing superstar that nobody knows.

Stability phase:

That phase exist when business become more stable with production, and all indicators with well-known figures, at that point risk will knock doors, like every phase business have passed since the start, either to continue with break through or go down or back to other phase or dead end.

After passing break even phase business will has its market share, profit, all indicators are stable till it reach the maximum profit that business could get or the peak, and if all parties did their part properly they will reach the same production level or with a little of excess in profit.

One mistakes most of businesses do at this phase that they are doing their operations day by day without adding any value or enhancements, till they found their market share goes down, or competitor grab the attention by his new idea, sometimes by way of packing or new adds, so always marketing and sales team should set future plans and execute it.

At this point business have to recognize that enhancements and changes that should happen& aligned to the life cycle of product or service with reasonable budget, all functions should work to reach the focus of all times, not doing that enhancement or change by some adds in ceremonies and public days off and that's it.

When all these activities managed and met, finding new opportunities for new markets that would be the new successful line of business that no one think about it before, that won't face high fluctuation to maintain company profit.

At this stage motivation budget for staff, should take place to increase level of satisfaction internally which lead to high return by time.

Growth& welfare phase:

At this phase business will reach the highest maturity level on the market with defined market share, and brand itself become standalone and well known to its targeted audience and to people who don't use it.

At this phase we can't settle the production on the successful product or service only, diversity will be company's new aim that could happen by marinating the same good quality that company provided before on our star, then we can go for supplementary products that we have to use while using our the existing product or service, by building new idea and structure.

Example: big entities in FMCG sector like nestle  which is one of the leaders for (Food, all beverages, coffee machines, crunches, water, milky products.)

All their products are stars and they compete very well with other products, because they know well the market needs, and they did the branding in a very professional and proper way that grab attention and traffic by its brand that differ than any other competitor, although their customers are very loyal, because of quality, instead of the good appearance, campaigns, promotions, and commercials or any activity they invent or do, because they are very professional and aware of all factors of business and production.

If you look to their products separately or one by one, you will find each product with different identity, marketing clusters, and market share.

But at the end product on its sector or market place, it has its familiarity, taste and highest market portion, then you will find out simply it's a sister company to nestle or under the same umbrella because of their quality and branding only.

So the best practice at this phase is to think outside the box, or to complete the picture, that will add value to the customers, their buying behavior, and loyalty.

What to do before launching new product or idea is to study market well, see what is needed to add value& if idea will grab attention and preference.

Market research should pull the trigger for work to do all types of researches and questionnaires needed to reach the best model to execute with.

Expansion/ international trade:

Expansion here means for staff and for other line of businesses that happened after we pass those three phases, and business have established well defined bundle of products that enrich the market to the end users, and get value back to business.

Then expansion will come with all his factors and indicators along the way by maintaining same quality and performance to increase that bundle, then that products by time will get their popularity domestically and out boarders.

International trade may start from the pilot till expansion phase, but I do believe that every entity should start domestically within country of origin, to increase NDP when that showed; government will help that entity to rise.

At that moment government will take your company and its business in consideration, which will be the best opportunity to you as business owner (to find the market portion that you seek, best quality of raw material, least regulations, some facilities that while you were moderating took long time)

Then you can manage to set new price to match all levels in country, then citizens will feel safe upon your joint venture, and equality.

I do believe at this point you MR owner will find other companies and countries are trying to reach you to import with them your products or to learn from your experience, then the best part will be when you have your company of country, whole sellers, and domestic sellers back to back.

I know while going through that scenario you will face barriers, obstacles, and challenges in and out door, my advice be calm, believe, try to handle even if it's complicated go to hierarchy, then business will has many milestones to go for, imagine the good picture results.

And as my favourite quote you will be coast to coast like the mother and the toast.

I know that I am talking about the best case scenarios, but if any owner went through the process with some connection wisely it could happen.