The Business Perspective. (Core Values)

They don't really matter, it's just another dress up that businesses do, it really does not translate to anything serious.

Maybe a business owner had ones said this to you, or a manager.

Many people really have not been able to see the very importance of clear business core value(s) in setting the boundaries of execution of their business strategies.

When you create a value as an organization, it reflect what your business should live and breath, you measure it, applaud it, reward it, make it clear and preach it so consistently, everyone unconsciously buys it, and I will tell you why.

Your organization, business or company is an organism, that breaths in an ecosystem, you could all it industry, market, country or continent, like a fish in the deep blue/red sea, it must find its path, know itself and must definitely thrive to survive; like any organism, the peculiarity of it's identity must be certain.

When you are making the drive on profitability and establishment, performance and productivity becomes non negotiable, but right at the center of those plans to achieve your business goals, are the indispensable humans and their dynamics of beliefs, ideologies and actions.

If the personality of your business is not clear, you will end up with an organization tailored with conflicting, numerous and mostly uncertain personalities of hundreds or thousands of human interactions in it. that really is clear chaos. "I don't know if you have seen or been in such a place that feels like anything can happen"

Top Business leaders understand that their must be the 4 levels of control activated to achieve a solid business entity, the Believe System, Boundaries systems, interactive control and Diagnostic control. Your business values takes a huge role in your boundary systems which really can play instrumentally in your company success or collapse in a long run.

We all can take a cue from Well Fargo on the contrary and Google or B&H on the positive.

It's never a thing to put at the back burner, nor is it just a "dress up" neither is it just a business cliché, your business core values is one of your most important soft strategy, it's makes it easy to exercise the other three levels of business strategy executions without having to always watch your back.