Business owners : It's time to stop blaming algorithms & to start FUTURE PROOFING your business...

"The algorithm has changed on Facebook & no one is seeing our posts..."

"Its become even harder to get followers on Instagram since the last algorithm change..."

"I can't figure out the LinkedIn algorithm, why am I getting no comments on my posts..."

We hear it all of the time from business owners. AND yes of course the algorithms matter. AND yes of course its annoying when they change.

HOWEVER us, business owners, need to step up & take control of our marketing & stop blaming the ALGORITHMS...

Social media marketing is going no where. There is no better way, currently, to market your business, for most businesses, than using social media. There are currently 3.96 BILLION people worldwide on social media. Therefore it makes sense when marketing your business that this is where we start.

HOWEVER so many businesses are doing it wrong. So many businesses are not following a proper plan or strategy to reach their market. Simply adding to the already noisy platforms is not going to get you noticed.

There are lots of boxes to tick when it comes to online marketing but here are 3 of the big ones

1. Know your customer. If you don't know who you are selling to then how are you going to reach them.
2. Show up. You have got to show up in your customers timelines. We are in a busy, busy world you owe it to your business to show up with purpose.
3. Be consistent. This is a big one. Consistency is KEY in online marketing.

Now go make a plan & get out there.

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