The Business Owner's Bulletin Week 7

Welcome to the seventh edition of The Business Owner’s Bulletin. If you’re new, I’m excited to have you here. 

I started this bulletin two months ago in an attempt to gather some of the great articles and content creators from LinkedIn into one place. As someone who works with business owners all the time, I know how busy and hectic your daily life probably is. But that doesn’t mean you should miss out on all the great content produced each week on LinkedIn. That’s why I set out to gather it in one place, with a summary of each item so you can choose to read what applies to you directly.

If you are a business owner looking for resources to help you develop and grow your company, I welcome you to dig into this bulletin. I guarantee you will find at least one thing that will help you, no matter where you are in your business right now.

People to Follow

After doing this bulletin for just a few short weeks, I came to realize that there are some people who regularly produce awesome content that is geared towards business owners. Instead of featuring their individual articles, I started to include a direct link to their content. Each person featured here has a niche, and they are all summarized for your easy reading. I highly recommend following these people or at least digging into the content they have created.

Patrick Fuller

If you want to learn more about video marketing, then Patrick is the guy to follow. He writes frequent articles featuring tips and tricks to create better videos. He also has a YouTube Channel and a book if you really want to dig in. I’ve been reading his articles for a few weeks now and learned a lot already. I will definitely refer to him when I get ready to start doing video, and you should too!

https://www.dhirubhai.net/in/patrickfuller2/detail/recent-activity/posts/

Sarah Bauling

Sarah is all about helping businesses create the perfect pitch, whether its a full pitch deck or a 30-second elevator pitch. She posts articles frequently and has a lot of good past articles to dig into if you’re working on your pitch. Check out her work!

https://www.dhirubhai.net/in/sarah-bauling-b825a665/detail/recent-activity/posts/

Stacy Farrell

Stacy is the content marketing queen, and she has so many articles written that are full of awesome SEO and content marketing tips. If you want to learn about SEO, I highly recommend following her and digging into some of her past articles.

https://www.dhirubhai.net/in/stacyafarrell/detail/recent-activity/posts/

Margo Masri

Most of Margo’s articles are accounting related, but she also sprinkles in other business-focused tips and advice as well. If you want to understand more about the financial side of running a business, her articles are well worth a read.

https://www.dhirubhai.net/in/margo-masri-0b359820/detail/recent-activity/posts/

Kate Hore-Lacy

Kate calls herself “The Sales Yogi” and I have to say, after following her and watching her videos for a few weeks now, it’s a title she can 100% claim. If you want to improve your selling skills, I recommend following her and watching her videos.

https://www.dhirubhai.net/in/kate-hore-lacy/detail/recent-activity/shares/

Bryan Paton

Bryan’s work is focused on helping business owners develop their companies to sell, or at least gain a little freedom from the daily grind. If you plan to grow your business to the point where you are not a slave to it, I recommend following him and reading his work.

https://www.dhirubhai.net/in/bryan-paton/detail/recent-activity/posts/

Good Reads

IIn this section, I have scoured LinkedIn for articles and posts from the past week that offer tips and advice to business owners. These sources are all native to LinkedIn, so you will not have to leave the platform. Check out the summary, and if the article applies to you or your business, click on in and enjoy!

Why (e)newsletters remain popular

By Rachel Dool

Business owners have a lot of choices when it comes to marketing their businesses. Yet Newsletters sent through email is still a popular option used by many. In this article, Rachel lays out a series of facts explaining why. If you are considering email marketing for your business, or if you are unsure as to its value, I highly recommend this article.

https://www.dhirubhai.net/pulse/why-enewsletters-remain-popular-rachel-dool/

Ways to Promote Your Business During Pandemic

By Michelle Phipps-Allen

Marketing has definitely gone through some major shifts in the past six months as some people are stuck at home without jobs and others are working from home. In this article, Michelle writes about all the things your business could do to make sure you are still connecting with customers in these unprecedented times. If you are thinking about adapting some of your marketing efforts right now, I highly recommend this article.

https://www.dhirubhai.net/pulse/ways-promote-your-business-during-pandemic-michelle-phipps-allen/

Finding out What Your Customer Wants and Needs

By Pamela Ayuso

Creating a business isn’t just about coming up with an idea for a service or product and then selling it. There are a lot of steps involved to make sure that the product is something people actually want. This article by Pamela does a great job of digging into the process behind figuring out what sort of things will actually sell.

https://www.dhirubhai.net/pulse/finding-out-what-your-customer-wants-needs-pamela-ayuso/

How to: Make the Most of Your PR Agency

By Jo Caruana

If you’re considering hiring a PR agency (or any sort of marketing assistance) for your business, this article is well worth a read. In it, Jo presents tips to keep the agency in the loop and allow them to do the best job of representing your company as possible.

https://www.dhirubhai.net/pulse/how-make-most-your-pr-agency-jo-caruana/

Software. Hard Sell.

By Jennie (Reed) Holyoake

If you believe the ads put out by mega-companies like QuickBooks, then their software will magically make your bookkeeping a breeze. In this article, Jennie explains why that is simply not true.

https://www.dhirubhai.net/pulse/software-hard-sell-jennie-holyoake/

4 Questions to Ask Yourself During a Crisis

By Celeste Giordano

Effective leaders are constantly growing and improving their leadership skills. In this article, Celeste poses four questions for leaders to ensure they are responding to the current crisis properly and using it as an opportunity to grow.

https://www.dhirubhai.net/pulse/4-questions-ask-yourself-during-crisis-celeste-giordano/

HOW You Sell Is More Important Than WHAT You Sell

By Chris Chamberlain

Storytelling has almost become a buzzword lately, but that’s because it is a technique that works. In this article, Chris discusses methods of selling that don’t work, as well as an outline for a technique you can use to create a good story for your business to increase sales. I recommend this article for any business owner because your story is what makes your business unique and relatable. And that’s what will ultimately get you sales.

https://www.dhirubhai.net/pulse/how-you-sell-more-important-than-what-chris-chamberlain/

startup founders CONFUSED ABOUT funding? NO MORE!

By Filippo Chisari

Understanding the many stages of funding can be confusing for new start-up founders. Are you looking for pre-seed funding, or series A? Series B? What does it all mean? If you are currently seeking funding or plan to seek funding soon, this post by Filippo does a great job of explaining.

https://www.dhirubhai.net/posts/filippochisari_investment-bible-activity-6704298197696704512-o72R/

That ends another week of The Business Owner’s Bulletin. I hope you’ve enjoyed it.

Please follow me if you want to see more of these, so you don’t miss out on a single publication. And feel free to check out some of the past bulletins on my profile, as often the content is evergreen. Each week is chock full of awesome tips and advice!