The Business Owner's Bulletin Week 35

Hi everyone and welcome to week 35 of The Business Owner’s Bulletin. We are so excited to share this week’s content with you!

Before you dig in, we would like to invite you to The Business Owner’s Network if you aren’t already a member. That’s where we keep the party going all week long. We support each other by sharing our business wins, asking questions that other business owners answer, and daily threads to support each other’s posts on LinkedIn. You can join here. 

Announcements

#1 - We recently sent out a survey to all group members for feedback on ways to make the group better. If you haven’t had a chance yet, it’s just a few questions and takes less than 5 minutes. Find the survey here.

#2 - The next Coffee and Collaboration is May 20 at 11 am EST. We will officially create the event page soon.

History

For those of you who are new, Chloe Longstreet started publishing “The Business Owner’s Bulletin” in July of 2020 as a way to curate some of the awesome content on LinkedIn for small and medium-sized business owners. She dreamed of creating a space where busy professionals could come and spend a bit of time learning how to improve their business while also being entertained.

Since then, The Bulletin has grown into quite the newsletter, but no worries. Each of the featured posts and people is accompanied by a summary so you only have to click through to the ones that interest you. Additionally, everything included here is posted natively on LinkedIn so you never have to leave the platform.

We warmly welcome you to dig in and enjoy. Please remember to take a moment to like, comment, and share the content that you enjoy to support these incredible thought leaders and celebrate all their hard work. And thank you for joining us this week.

People to Follow

After putting The Business Owner’s Bulletin together for several weeks, we began to realize that some people kept showing up with great content regularly. That’s when the “People to Follow” section was born. After their bio, we include a brief description of their most recent work. Please like and comment on the articles and posts you enjoy to further support these thought leaders.

Larry Easto

Larry Easto is a marketing coach and video course creator. He helps service professionals create a sustainable flow of new business by aligning their marketing with their authentic true selves. This form of authentic marketing is ideal for self-employed service providers who want to do well by doing good, helping clients make a difference in their lives. 

Recently, Larry has posted articles on creating a growth mindset for your business and how to find your ideal client.

Margo Masri

Margo is the head of a multiple award-winning accounting firm, MM Accounting and CFO Solutions that offers highly-customized financial services specifically designed to take your business to the next level – and beyond. Utilizing cutting-edge accounting techniques and drawing on a wealth of industry-specific experience, MM Accounting is your trusted partner for enhanced business growth, increased automation and efficiency, and a truly class-leading customer experience.

This week, Margo shares some common accounting mistakes that she has seen small business owners make.

Pamela Ayuso  

Pamela Ayuso is co-founder and CEO of Celaque. Celaque develops office and residential buildings in Tegucigalpa and also manages a broad portfolio of properties. Pamela's focus is on growing the company into a model for the 21st-century organization. Pamela writes entrepreneurial articles on Medium and LinkedIn. She published her first children's book recently, Alicia and Bunnie Paint a Mural.

Recently, Pamela posted about using the Eisenhower Matrix to organize your to do list and become more efficient.

Sarah Cordiner

Sarah specialises in assisting corporates, Government, businesses (all sizes), and individuals with creating and selling online courses, design and development of e-learning and face to face curriculum, and education and training business development, profitability, and 'edupreneurship'.

She also helps them with the commercialisation of their knowledge, skills, expertise, and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals, and more). These are just a few of the services offered by Sarah. Additionally, her 'Edupreneur Academy' is trusted by over 15,000 students internationally. 

This week’s articles are on getting past gatekeepers to book big influencers on your podcast and creating online courses and high-ticket offers.

Kate Hore-Lacy

Kate Hore-Lacy is a Sales Strategist and Business Mentor. She is the founder of New Wave Sales Success where Values-Driven people learn the Art of Conscious Compassionate Selling - so they get Clients, Get Praised, and get PAID! Kate is the creator of the acclaimed LinkedIn Lead Generation Summit & with 26,500 followers of her daily videos, has recently been named a LinkedIn Sales Star.

This week she shared the power of storytelling before objections. This helps clients see what is possible before they even need it. So easily our mind wonders and assumes that it can not be done. The power of  story helps & increases the connection. 

Travis Lachner

Travis is a former athlete & music producer turned creative entrepreneur, helping high-performers level-up with meaningful media. He also hosts a podcast called The BEAST Node. If you are looking to build a show or event for your personal brand or your business, Travis is the guy to help you out. He also makes LinkedIn more fun, so if you want to inject some excitement into your feed, definitely click that follow button.

Travis has an event coming up this week to teach you how to increase the engagement and retention of your audience during a livestream. Find out more here.

Jonathan Palmar

When asked about a bio, Jonathan responded with one simple sentence. “I like making videos.” He likes it and he is good at it. He also loves teaching people how to make videos. Jonathan’s main focus on LinkedIn is videos that teach you how to succeed on LinkedIn, and they are ALWAYS entertaining.

This week’s post goes over improving your SSI Score and some fun LinkedIn statistics.

Joe Apfelbaum

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of his new book High Energy Secrets, how he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media, he chills in Brooklyn with his wife and 5 kids.

This week, Joe is inviting people to join him on Clubhouse (now open to Android users), and shares a tip for reaching out to people who follow your LinkedIn business pages.

Richard van der Blom

Richard is one of the leading Global LinkedIn & Social Selling experts, having provided strategic sessions and training to over 45.000 professionals worldwide. He is the creator of the B.E.S.T. social selling method and S.T.E.P.S. strategy to implement Social Selling in any B2B sales and marketing organisation. Furthermore, he does extensive research into the LinkedIn Algorithm and shares his findings on LinkedIn and in his newsletters. If you are looking to take the next step in Digital and Remote Selling, reach out to him and start growing your business.

His article this week shows the true journey and struggles of a business owner. The 3P’s is a great tool to keep by you each day. 

Colin Thompson

Colin is a former successful Managing Director of Transactional/Document Manufacturing Plants, Document Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director, Business Advisor NHS Deanery, Mentor - RFU Leadership Academy, Mentor - Coventry University, Mentor - The Chartered Institute of Personnel and Development, Mentor Partner – Wiseup Networks, author/writer Business Advice Section for IPEX, Graphic Display World, News USA, Graphic Start, many others globally, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, business and educational models on CD-ROM/Software/PDF and over 4000 articles/reports and 35 books published on business and educational subjects worldwide. Plus, International Speaker/Visiting University Professor.

This week, he shared with us qualities of a strong leader. He taught us the 7 parts to be a leader these days.

Nainil Chheda

Nainil Chheda is a LinkedIn Strategist and CEO of Marketing Expert LLC helping businesses generate more leads and create meaningful relationships on LinkedIn.

He conducts free LinkedIn Profile Audits to help people up their LinkedIn visibility and gain more reach.

When he is not on LinkedIn, he is spending time with his 9-year-old twin daughters ???♀? and reading books ??. He can be reached at nainil.com

This week, Nainil shares profile tips for users who are new to LinkedIn and insight on gender bias on LinkedIn and how to avoid it if you’re looking for work.

Celeste Giordano

Celeste Giordano’s mission is to help business owners develop the skills, knowledge, and attitude necessary to "double-plus" their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will develop the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a business growth specialist, master sales strategist, and dynamic speaker with more than 42 years of experience in direct sales and managing high-performing teams.

Celeste is the Co-Founder of The Women of Community Impact, a nonprofit organization that reflects her passion for educating, empowering, and encouraging young women in her community and beyond to succeed personally and professionally. She is also an Advisory Board Member for The College and Career Academies at Central Gwinnett High School and a Sports Alumnae Mentor for students at Berry College. Celeste is passionate about creating new opportunities for empowerment and growth, particularly for the younger generation who hold the keys to a bright future.

Find out more at CelesteGiordano.com.

This week, Celeste shares lessons we have learned from Mom’s that can be applied to business to honor Mother’s Day.

Great Reads and Views

We dig through LinkedIn so you don’t have to. Here are this week’s articles, all to help you grow and manage your business. Make sure to like and comment on the articles you enjoy to support these amazing thought leaders.

How To Beat Your Competitors Ads Online By Challenging The Winner! (3 Minute Class)

By John Lincoln

In this quick video, John teaches you how to challenge your best performing ads with new ads to get all of your ads to perform better.

Leave your ego aside and take help!

By Ira Zlotowitz

The truly successful only get there by asking for help when they need it. In this video, Ira tells us why, and why you should be fully open to accepting help.

Investing In Less "Obvious" Talent

By Judith Weinman

In this article, Judith explains why hiring and supporting people on the spectrum is not just a good thing to do, but also potentially beneficial for your business and society

For Consultants: How to Attract B2B Buyers in 2021

By Faheem Moosa

This post from Faheem is directed at consultants, but there are some great insights here for anyone who is using social media to attract B2B clients.

Turn Repeat Customers Into Subscribers

By Bryan Paton

In this article, Bryan uses an example from the HP Printer company to show how recurring revenue is much more valuable than re-occurring revenue and shares some tips for how you can implement this model in your business.

How to Create a Brand that Customers Trust

By Sujoy Mukherji

In this article, Sujoy digs deep into five things you can do to create a brand that customers trust so they keep coming back to buy more.

What The New Workplace Dynamic Will Mean For Employee Training

By Peter Walker

As workplaces are opening back up, some people are returning to the office. But many aren’t. In this article, Peter talks about how that can affect employee onboarding.

Are you collecting connections or attracting your LinkedIn following?

By Simon Parsons

There are many ways to grow your connections on LinkedIn. In this article, Simon shares what he did, and it’s definitely a unique perspective.

That’s all for this week everyone! Thanks